Marketing

Sales growth strategies with digital marketing

This guide outlines several digital marketing tactics you can use as sales growth strategies. Marketing and sales growth strategies go hand in hand. The more a company invests in marketing, the more it sees its sales increase. Be it...
Web marketing steps and strategies to build a business

This guide outlines ways to use web marketing to boost your brand’s profile, presence and profits. No matter how hard you shake it, employment is a fact of life for human beings. It’s along those lines of thinking that...
Growth for business operations is easier with smart strategies

This guide outlines several marketing and structural strategies to achieve growth for business operations, whether new or established. Running a business is hard work and takes a lot to become successful, especially if you are in a saturated field....
Trademark registration is important for new businesses

This guide outlines why even fledgling businesses should be considering trademark registration to protect their branding. Ever experienced stumbling upon a logo or a tagline and thinking it sounds and looks familiar? It’s not just a matter of déjà...
Digital marketing tactics that are simple and effective

This guide outlines the most effective and simple digital marketing tactics to boost your brand profile and sales. Most effective digital marketing tactics Digital marketing is key to business success – 75% of marketers say an effective digital marketing strategy has helped...
Personal branding is not just a PR exercise

In many circles, the notion of personal branding was once deemed as a PR tactic just for business moguls or celebrities. Now, personal branding is something that we should all practice. There are many reasons why being the face...
Social media marketing plan tips for startups

This guide outlines three key tactics for startup businesses to use in their social media marketing plan. A social media marketing plan plays an increasing role in online marketing. For startups, it provides a unique opportunity to break into...
Create a YouTube channel for vlogging success

Vlogging has become one of the fastest-growing marketing and influencer segments, but you need to create a YouTube channel that will bring you success. Living in the era of advancing technology, people today are more inclined to look out...
The hidden value of your physical branding

With digital monopolising our attention, it can be easy to let physical branding become an afterthought. And yet how your brand is presented in the physical world has a big impact on brand experience, brand recall, brand engagement and...