Operations

Brand experience needs to be reimagined for the post-pandemic landscape

This guide outlines examples of how we need to rethink brand experience for the ‘new normal’ of business marketing. With the rollout of boosters and the first wave of vaccines for kids happening, there is hope that the pandemic that...
Restaurant design is key to restaurant branding: here’s why

This guide outlines the key factors in restaurant design that affect your brand marketing — and why. As soon as you’ve decided on the perfect location for your restaurant, it’s time to roll up your sleeves and get to...
Onpage SEO is still too poorly understood: here’s how to improve it

When talking about SEO, there are two broad pretty general categories — onpage SEO (also known as onsite SEO) and offpage (or offsite) SEO. Both onpage and offpage SEO are important and need to be part of your overall...
Supply chain shortages could harm your business: how to avoid them

This guide outlines strategies for businesses of all sizes to avoid the disruption of supply chain shortages and keep revenue coming in. The COVID-19 pandemic has been tremendously problematic for businesses all over the world. One study found that...
SaaS software vs in-house: The pros and cons

This guide outlines the benefits of SaaS software vs in-house for data storage and hosting, and why even small business should consider carefully. When it comes to your data storage and hosting services, different options will suit different businesses....
Start new business ventures the right way: what you need

This guide outlines the essential things to consider if you want to start new business ventures successfully. As you may know, starting your own business can be exciting and, at the same time, very challenging. Do you have an...
How to manage succession planning for business continuity

This guide outlines the strategies to implement succession planning that will ensure transition doesn’t damage the business. Before the pandemic, a mere 25-30% of business owners had a comprehensive succession plan. Consequently, many organizations experienced chaotic transitions, production pauses,...
Office anywhere kit: what you need, and why cafes boost productivity

This guide outlines how you can ‘office anywhere’ once you assemble a kit of the right tools, such as headphones, data access and multiple screens for laptop work. Since the pandemic, remote working has been increasing. But at BusinessWomanMedia,...
Guide to sourcing products wholesale for business

This guide outlines how to source products wholesale for business purposes and retailing, with details of several different strategies to source what you need. Today, most companies source wholesale for business online via B2B marketplaces. They also do this...