Operations

How to get more customers: simple tactics

This guide outlines how to get more customers with the simple changes you can make to increase your business. Are you concerned that your customer numbers aren’t as high as they should be? Here are some key changes for...
Is cashless health insurance an option for your employee health cover

This guide outlines what cashless health insurance is, and its potential for employee health cover, particularly if you are setting up remote teams in other countries. Life always has the habit of keeping us on our toes with sudden...
Company tours are an overlooked marketing strategy to build connection

This guide outlines how and why company tours can help build a stronger connection with your customers. As every business owner will tell you, developing a good marketing strategy is crucial for success. It typically involves advertising, promotion on...
Brand experience needs to be reimagined for the post-pandemic landscape

This guide outlines examples of how we need to rethink brand experience for the ‘new normal’ of business marketing. With the rollout of boosters and the first wave of vaccines for kids happening, there is hope that the pandemic that...
Restaurant design is key to restaurant branding: here’s why

This guide outlines the key factors in restaurant design that affect your brand marketing — and why. As soon as you’ve decided on the perfect location for your restaurant, it’s time to roll up your sleeves and get to...
Onpage SEO is still too poorly understood: here’s how to improve it

When talking about SEO, there are two broad pretty general categories — onpage SEO (also known as onsite SEO) and offpage (or offsite) SEO. Both onpage and offpage SEO are important and need to be part of your overall...
Supply chain shortages could harm your business: how to avoid them

This guide outlines strategies for businesses of all sizes to avoid the disruption of supply chain shortages and keep revenue coming in. The COVID-19 pandemic has been tremendously problematic for businesses all over the world. One study found that...
SaaS software vs in-house: The pros and cons

This guide outlines the benefits of SaaS software vs in-house for data storage and hosting, and why even small business should consider carefully. When it comes to your data storage and hosting services, different options will suit different businesses....
Start new business ventures the right way: what you need

This guide outlines the essential things to consider if you want to start new business ventures successfully. As you may know, starting your own business can be exciting and, at the same time, very challenging. Do you have an...