Boss Lady

12 Corona-busting ways to work on your business


Watch Netflix? The News or Play cards? These are typical choices I am hearing from Business owners who have been forced into hibernation. After watching Game of Thrones for the second time round you realize that there is only so much Netflix that can be watched. Another alternative is washing your hair, cleaning out the kitchen cupboards or heaven forbid, the stove.  What no takers?

There is a great alternative to take the time now whilst you do have time and work on your business. Even if you can’t trade then you can build your potential client base and so much more. Have a look through our 12 tips and see what is it that you need to do.

  1. Be connected, meet other like-minded people

The more you surround yourself with high potential people the better your chance at success. Family and friends will care but they don’t always understand your challenges.

  1. Brainstorm your options

Pivoting today requires some creative thinking, often it is one spark of an idea that can set you on a course that will change your world. There are loads of new things happening out there sharing is a great way to gain new ideas.

  1. Improve your systems

These are the jobs most of us dislike, like invoicing, appointment reminders and making appointments. Today there are programs to automate these, imagine how much time you could save and money with some good systems. And the biggest benefit may be to your sanity.

  1. Grow your audience.

Are you getting new leads by marketing into social media? If not now is a great time to build your connections, you never know who others are connected to.

  1. Develop your marketing assets

I would blog/ vlog if only I had time to create things. Well now that is no longer an excuse. A simple way to start is to create content answering your clients Frequently asked questions.

  1. Automate your marketing

Stop the “spray & pray” form of marketing. This is a BIG win and it is so much more effective because you can build automations that happen without your involvement. And most importantly you send your clients information when they want it on topics that they are interested in.

  1. Review your unique sales proposition

Is it unique and relevant? Try to understand what makes your business and you unique and ensure you are clear on why you are different.

  1. Review your sales funnel is it working, do you need to develop new products or services?

As you move people from awareness to purchasing you need to take them on a journey of engagement. It is extremely hard to go from first meeting to a $6000 package, it’s like a marriage. If you are having trouble converting, then it’s time to review what you offer.

  1. Develop your capability to transact online

If you have something to sell a good or a service, then you need to be able to transact simply online. Take a moment to think about your customers what do they want, this is a great starting place on what you need to implement

  1. Develop a process for testimonials

Imagine every time you provide goods or services to a client if you used a process. This comes back to those repetitive processes we mentioned earlier. It is important because testimonials are integral to your sales.

  1. Review your pricing strategy

Do the prices you have set cover your costs? Are you competitive in the marketplace? This is your chance to review your pricing and ensure that it aligns with your brand.

  1. Build a team of collaborators to create a pipeline of referrals

Collaborators often have the same clients as you but are not competitors. When effectively built a collaborator team can amplify a message exponentially giving you amazing results.

Social distancing is not the same as isolation. Now that you have time why not build your connections, meet new people online and start building great relationships.

If you worked though and ticked all of these well, we do have a course that you can do to work on your business. It has 12 lessons that you can do at your own pace with 24/7 online trainer support. And for those impacted by COVID-19 you can register to access this free through our WAITLIST

More info about the Business Building program

About Lisa Sweeney

Lisa Sweeney is an inspired networking professional building a business, Business in Heels, to support entrepreneurial women world-wide with resources opportunity and choice. I negotiate win-win deals for businesses looking to further their reach through our face to face events and social networks. We aim to help woman in business be successful on a global stage with equality.

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