Crafting the world your team can succeed in


What’s your company’s story? How do you empower and inspire your team to collaborate and construct an environment in which success is the only option? Regardless of which industry you’re competing in, successful organisations and people create a world that together, they can succeed in.

Okay, so we’re going to think a little outside the square here and ask you to pretend you’re a scriptwriter, charged with writing a movie plot based around the world’s most successful business:

  • Where is your film set?
  • Who are the main characters and how do they interact with both one another and the outside world?
  • All movies have a problem / challenge / crisis moment: what’s yours?
  • How does it all end?

Why are we asking you these things? Because each are crucial elements to the corporate culture that you craft. If there’s one thing we’ll reiterate over and over again, it’s that regardless of how you slice and dice things, organisations don’t make things happen, people do.

With this in mind, we’re asking you to determine the nuts and bolts of your service philosophy. Because at the end of the day, this will make or break your business. There’s no need to feel alone or daunted and it doesn’t matter how long it takes you to nut out: the important thing is that you end up with a model that’s embraced by both you and your employees.

In Help Me Choose’s case, we sought inspiration from Disney Institute’s renowned service philosophy when devising our Care, Solve and Amaze framework (we call it The Amaze Model). The concept evolved over an extended period of time and was in no way an overnight solution – after much thought and investigation, we rolled it out to the team and they embraced it instantly.

While we’ll go through the finer details relating to Care, Solve and Amaze in future articles, you may be thinking: why are the employees and not the organisation itself the main focus here? It’s simple: your team is made up of the people who’ll make your vision and dream for your business a reality. They’re the face of your business and brand: the personality behind every concept that succeeds or fails.

The Amaze Model sees our employees treating everyone as a V.I.P (Very Individual Person), regardless of whether they’re a customer or a colleague. On a wider level, it sees people being at their best, communicating, making an effort and wowing the world.

So remember:

  • Organisations don’t make things happen, people do.
  • A service philosophy will make or break your business.
  • Your team will transform your vision and dream into a reality.

Sound like a fantasy? Some careful planning on your part can make it all a reality – see part 2 of how to craft a successful working world to see why the values you instil among employees are so important.

About Sarah Cannata

Sarah is a freelance writer based in Melbourne, Australia. She has recently launched her own website ( - original, huh?) with the aim of connecting with a variety of people (feel free to take a squiz, she’d love to hear what you think). Sarah has written for a number of websites and magazines and in her downtime, enjoys travelling and listening to music. Journey into the land of ‘make-believe’, Sarah sees herself writing in Medina in Malta which is referred to as the silent city (aka, a writer’s dream).

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