Boss Lady

Effective personal branding tips for successful businesswomen


In today’s business world, everyone needs a personal brand. In fact, if you have personal social media pages or you run a blog, you already have it. Anyone who checks out your pages can form an opinion about you based on what they find there. This is exactly why so many successful businesswomen now pay a lot of attention to creating a presence that can help them take their career to the next level. If you decide to do the same, you might find the following personal branding tips quite helpful.

Come up with a legend

No matter what sector you’re in, you’re guaranteed to meet plenty of people throughout your career. When meeting another professional, you have to introduce yourself and doing it right is extremely important. First impressions matter a lot and can often shape your professional relationships. The best way to make good first impressions is to come up with a legend. All you have to do is use a pitch elevator technique and come up with a 20-30 words answer to who you are and what you stand for.

Get involved in the community

One of the best things about the modern business world is that there are so many ways how you can get involved in the community and get noticed. Seminars, networking events, and charity happenings are just some of the things you can take part in and give your personal brand a significant boost. Business today operates at light speed and every connection you make can make a difference for your career. Even just talking to other professional women out there and asking them for advice can help you get involved in the community and get noticed.

Project confidence

The way you act with other professionals plays a huge role in building a strong personal brand. Whether you’re courting potential investors or trying to land that new client, projecting confidence can mean the difference between success and failure. Although people often believe that confidence is something you are born with, there are ways to be more fearless and resolute in business situations. Practice public speaking on camera and analyze the videos you make to address any weaknesses you identify. Reading books and watching tutorials on body language can help as well.

Never stop improving

If you want your personal brand to grow, working on your skills is a must. Having a personal brand means you have a place where you can showcase your new skills and it’s all about acquiring them. Whether we’re talking about learning a new language or taking a marketing course, improving on a professional level will give your personal brand a nice boost. As the people behind a current master’s degree in service design underline, it is tremendously important to constantly detect opportunities for new services and conceptualize systems that allow you to co-create added value with users or even among multiple organizations.

Match your actions with your words

Social media has never been more important when it comes to building personal brands. However, personal brands go beyond the online world and it’s also what you do in real life that counts. This means that you can’t just go and post stuff you want people to see. You also have to stand for what you speak about on social media and act on it in the real world. Instead of just posting stuff you believe in, try to share your real-life experiences and you might even be able to inspire other businesswomen to match their actions with their words.

Be passionate about what you do

How powerful your personal brand is also has something to do with what you do for a living. Choosing the right career is extremely important for every businesswoman out there and a big part of it is finding something you’re passionate about. Do that and you’ll find it much easier to build a personal brand other people will love. Being passionate about your work includes never missing out on a learning opportunity and always trying to reconnect with your initial goals. Moreover, it’s also important to know how to have fun when working.

Practice two-way networking

People often believe that having a strong personal brand means constantly providing your followers on social media with information. Yes, social media users want quality content they can engage with but they don’t want to be overloaded with information all the time. Therefore, instead of trying to talk to your audience, why not make it a two-way communication? Encourage feedback and do your best to facilitate communication. After all, that’s the best way to build and nourish a community that matters. If you’re not sure how to do it, just try to ask your audience’s opinion on different matters.

Develop your personal style

With so many businesspeople out there, standing out isn’t as easy as you would imagine. Being the best at what you do sometimes just isn’t enough and you have to look for other ways to stand out from the crowd. Developing your personal style is a guaranteed way to do this. Whether we’re talking about the way you write, the way you post photos on social media or just the type of content you create, finding something that makes you different from everyone else can do wonders for your personal brand.

Be accessible

With the power of the internet, communicating with people you admire has never been easier. You may not have millions of fans like some social media celebrities do but that doesn’t mean people won’t reach out to you for help. When they do, it’s important to be as accessible as you can. What this does is show that you are exactly who you say you are. Also, it’s common for social media users to share their positive experiences with professionals and doing something nice for a follower can actually give your personal brand some extra exposure.

The bottom line

With the way things are at the moment, promoting your career as a brand is extremely important. Not only that it can help you attract new clients but it can even land you a new job or promotion. Follow the tips covered in this post and building an effective personal brand won’t be tough.

About Jennifer Hahn Masterson

Jennifer Hahn Masterson is the Lead Content Strategist at Spread the Word Solutions, holding an MA degree in business communication. She is always doing her best to help her clients find their place in the ever so competitive business arena, insisting on long-term sustainability rather than on some questionable get-rich-fast scheme. You can check her out on Twitter and LinkedIn.

Recommended for you