Boss Lady

Essential tips to help increase leads for your business


When you have a business, coming up with a product is just the beginning. Once you’re confident in the product you’ve created, it’s now time to think about how you can get more customers to learn about these products so they would start patronizing your company instead of your competitors. This begins with the process of increasing leads.

Lead generation refers to the strategies that your company employs so that you can get a wider customer reach. No matter how good your product may be, if you don’t have leads, your products will stay on your shelves, and you won’t profit from any of them.

That said, here are some essential tips you can consider if you want to generate more leads for your business:

  1. Create relevant content

Having a website for your business won’t be enough to attract customers. To make a website more effective, you should pay attention to the quality of content you put out, and make sure that this can be of value to readers and potential customers. After all, this is what comprises the meat of your site. When you’re posting content, don’t just settle for good. You have to strive for relevant and excellent quality content. This means, for instance, posting answers to some of the most common questions and concerns of your website visitors. You’re not just posting anything at random, but you’re posting about something timely or timeless, and has value. This way, not only will you help people visiting your site, but you’ll also generate enough interest that might convince them to buy your products in the future.

Here are some ways you can ensure that you’re posting relevant content:

  • Create a content strategy: Map out the material that you’re going to post in a month. By doing this, you’re also more assured that there are no repetitions in the same month.
  • Determine your buyer persona: What is it that your buyer is looking for? What do they like to read about? When you have a clearer view of your potential customer, you’re also more able to accommodate the needs of your target market.
  1. Find leads on social media sites

If there’s any place where you can find the most leads, that’s most likely going to be on social media sites. Think of the big three: Twitter, Facebook, and Instagram. Keep in mind that whenever people take breaks, they’re most likely browsing through their social media sites. This is also an avenue where the population is continuously increasing.

On social media sites, you may be able to find the following information:

  • Information about your followers
  • What your followers are talking about
  • What time your followers are most active on their accounts

When you have this data, you can better reach the target market that matches your niche.

  1. Use forms to your advantage

Forms refer to the pop-ups that you have in place on your website when a visitor opens your page. This form acts as a subscription or notification form. A visitor who fills up this form with their name and email address will immediately be notified of your new products or promotions.

While this might seem like a small thing, don’t underestimate the value of having subscription forms on your site because these can get you leads right then and there. You’ll be able to create a loyal following whenever a customer signs up to be notified of updates.

Learn more about how to create effective forms through the help of an expert agency such as First Page Hong Kong. Especially when you don’t have much knowledge on technical matters, it’s best to leave it in the hands of the experts.

  1. Make your posts scream

Of course, your posts can’t literally scream, but this means that you have to grab the attention of your viewers through your content. Whether this is for your business website or your social media sites, your posts have to be interesting enough for people to stop and read through what you have to say.

One of the most effective ways you can achieve this is by inserting photos or videos that will pique their interest. This can be a catchy image or an informative video. You can even consider making a series of images or a video that has a storyline tugging at their heartstrings. Determining your buyer’s persona will help you work out the best media content you want your audience to see. This way, you’ll have a more personalized approach when it comes to the media content that will best sit with your viewers.

The more you’re able to grab people’s attention, the longer they stay on your page. They might even stay long enough for them to take action and make a purchase before leaving your site.


Attracting prospects to your business should be one of the most crucial points of your marketing strategy. Even when your product can only be deemed average, you can have a lot of room to grow and improve when you have a strong following. Without a steady customer base, you cease to be effective, and this is precisely what makes lead generation essential. With these tips, you can get started amassing leads that can help your business thrive in the long run.

About Jill Wells'

Jill Wells is a business analyst specialising in research and advice on how to make the most of today’s changing business climate.

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