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Press release distribution service benefits: how it can help your business


Press releases and news media are still alive even in the digital age. If you want more people to know about your business, you have to establish credibility at all times. One way to achieve this goal is to earn traffic via earned publication or press releases. A press release distribution service can do more for your business than you can imagine.

That said, below are some ways a press release distribution service can help grow and make your business successful:

A press release distribution service provides excellent brand exposure

Regardless of your industry, brand exposure is a crucial aspect of marketing. If you want to reach a wider target audience, it’s important to take advantage of good publicity that a press release distribution service can provide.

If you’re a business owner in the UK or anywhere in the world, you don’t have to worry about the size of your business. Whether you have a small or big business, you’ll get the necessary exposure to help in the promotion of your products and services with the aid of a trusted and reputable UK news distribution service.

A distribution service effectively tells your story

Press releases can be the gateway to your customers’ minds. As a startup, it’s important to make a mark upon your target audience. While you can write great articles or blogs and post them on your website, it’s a good idea to make reporters or journalists aware that your business exists. A press release or news distribution service can help you craft the best topics for your upcoming event, new product launch, or new website launch.

Speak to your local and international clients about your story across popular media outlets, blogs, and other publications. A news distribution service will guide your business towards the right path to success by telling a great story out of your best products and services.

Here are the recommended topics for a news media or press release:

  • Events: The best examples of events for a press release include a trade fair, holiday sale campaign, business conference, and free training and seminars. These events are an excellent opportunity to attract journalists, as well as new clients and investors.
  • Partnerships: If you have a local or global partnership with suppliers, organizations, investors, or other businesses, a press release is a great way to introduce the partnership to the world.
  • New Products and Services: It’s a good idea to take advantage of a news distribution service to help you promote your products and services better in a credible and professional way. By stating the facts about your products and services in the form of a press release, you’ll attract more people or visitors to your site.

A distribution service boosts your brand visibility

It’s fairly inexpensive to use a press release distribution service in boosting your brand visibility. You can write your own news or press releases. If you want to produce a great story, the only expense you need to pay is hiring a PR or news distribution service.

Here are some ways a press release distribution service can help increase the visibility of your brand or business:

  • News distribution services stick to long-term and effective press release distribution strategies, so your customers know what you do, who you are, and why your products and services are needed.
  • Create engaging and informative content to gain the attention of reporters and journalists over time, so they’ll trust you more and provide good media coverage.
  • PR or news distribution services highlight your expertise, as well as the best features and benefits of your brand.

A press release distribution service increases your trust and success rates

When it comes to the trust rating of a business, it can be measured with the site’s rank in search engine results pages (SERPs), click-through rates, conversion rates, quality leads, and sales. SERPs refer to the results that appear on search engines like Google. If your website appears on the first page of Google, it has a higher chance of getting clicked (which defines a click-through rate) because online users consider top results as highly credible and trustworthy.

Of course, a press release distribution service is well-knowledgeable on how to get you on top of SERPs. Aside from focusing on press releases, PR distribution services also have keen search engine optimization or SEO knowledge and expertise. Of course, your conversion rate also comes hand-in-hand with your site traffic and click-through rate—the more people visit your site, the higher your chances of making a successful sale.

A successful business can be measured through the consistency of the high profit you receive for a specific period of time. Remember that good press releases or news can spread all over the world through digital channels. A news distribution service can help you reach small and big local or global media outlets to bring more people to your business.


When it comes to press releases or news media distribution, any business can benefit from it in terms of traffic, lead generation, conversion, and sales. If you want to make it big in the business world, you have to establish good press or media connections, and hiring a news media distribution service is the best way to do it.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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