Career Woman

How to improve your career opportunities with digital marketing


In an age when we are constantly surrounded by the internet, social media websites, and television, the importance of digital marketing has become increasingly prominent. The increased interest in this field has resulted in growing numbers of students opting to take digital marketing courses.

People’s presence online has never been greater, and businesses today actively seek to take advantage of this space through marketing online.

Current approaches to digital marketing have moved on from conventional marketing techniques and it is now one of the fastest developing domains in the business world. If you are interested in pursuing a digital marketing diploma course, this blog will help you understand the digital marketing phenomenon, its sub-domains and the career possibilities awaiting you.

What does digital marketing encompass?

Digital marketing, like traditional marketing techniques, involves devising strategies and promotional campaigns that will increase brand and product awareness, bringing in more potential customers and revenue. The major difference is that digital marketing uses digital strategies to target an audience directly instead of the public at large.

Since digital marketing techniques target selected audiences, they are likely to have more of an impact on consumers compared to traditional marketing approaches.

What are the different career fields in digital marketing?

Digital marketing is continuously adapting to new technological trends and generating new branches as a result. The flexibility and versatility in digital marketing makes it a fascinating and exciting career domain. Here are some branches of digital marketing that may suit your professional interests and aspirations:

  • Video and audio production
  • Interactive technology supported by artificial intelligence.
  • Mobile marketing
  • Web designing and development
  • Search engine optimisation
  • Search engine marketing
  • Content management and curation
  • Social media marketing
  • Social media analytics
  • E-mail marketing
  • Marketing automation

What kind of jobs can you get in digital marketing?

You can find a plethora of jobs in the digital marketing domain. Here are a few interesting examples that you can pursue after gaining a diploma in digital marketing.

  • Digital marketing directors: A digital marketing director is in charge of handling the entire digital marketing operations of a company. As a digital marketer, you will be responsible for supervising different promotional campaigns, approving digital marketing strategies and overseeing website upgrades.
  • Social media marketing managers: The job of a social media marketing manager involves much more than just posting on Facebook or Twitter. Social media marketing managers are responsible for being up-to-date with the latest social media trends and planning marketing strategies accordingly. They also coordinate with the content and client service teams to create high-quality social media content.
  • SEO consultants: Even if your company has a well-designed page, it can be rendered useless if there is no visibility. SEO consultants are responsible for tweaking website content and optimising them for increased visibility on different search engines. They are responsible for bringing more traffic on the website and improving its Google rankings.

In addition to these roles, you can start your career in digital marketing as a PPC executive, content writer, content marketer, website designer, email marketing manager or a CRM manager. Start a digital marketing course today to take a step towards a creative and fulfilling career.

About Alberta Tomas

Alberta Tomas is a business coach and strategist based in Sacramento, who focuses on helping women attaint their business and leadership goals.

Recommended for you