All posts tagged "digital marketing"

  • Digital marketing metrics that you need to start tracking now

    Like all other digital marketers, you track and analyze a wide variety of metrics as part of your job description. Standard metrics in your analytics toolbox might include bounce rates, total visits, and total conversions,...

  • What to avoid with pop ups for your landing page

    What to avoid with pop ups for your landing page

    Since the explosion of websites, use of landing page pop ups have been debated.  Do most people just find them annoying?  Or are they a handy tool to improve conversion rates?  The debate goes on;...

  • Using digital technology to market your business

    Over recent years, things have changed dramatically, thanks to advancements in digital technology. This is something that has affected our lives both in terms of our working lives and our personal lives. For those who...

  • 2019: The year of digital resolutions

    2019: The year of digital resolutions

    Welcome to 2019. Has it arrived in a flash? Maybe, like me, you’ve gobbled your way through Christmas and survived that bizarre period between Boxing Day and the New Year where nobody knows what time...

  • Content marketing 101 for beginners

    Content marketing 101 for beginners

    Content, content, content. Content Marketing seems to be what everyone is talking about these days. In a overstimulated world of information and messages how do you get through to people in an endless stream of...

  • Checklist to harness the strategic power of digital marketing

    Checklist to harness the strategic power of digital marketing

    It’s the New Year which means a new set of opportunities for your business. We spoke to digital expert Anna Kertesz, Managing Director of digital CX agency Guerrilla to get some insights to help you...

  • Business woman talk: An introduction to account-based marketing

    Business woman talk: An introduction to account-based marketing

    Women who want to succeed in the business world need to familiarize themselves with different marketing strategies in order to stay ahead in today’s globally competitive world. The traditional school of thought in marketing focuses...

  • How to boost your business with digital marketing

    How to boost your business with digital marketing

    If you want to grow your business in today’s world, you really can’t afford to miss the opportunities offered by digital marketing. Whether you choose to invest money or time, outsource to experts or rely...

  • Digital marketing should be about people, not numbers

    Digital marketing should be about people, not numbers

    Most people are looking at digital marketing from the wrong angle. Businesses need to be thinking about people rather than the marketing channel used. “People must be at the heart of every digital marketing campaign,”...