Boss Lady

Digital marketing 101: Ticking every box


This guide to digital marketing 101 starts with the fundamentals you should understand before you dive in.

Digital marketing has long been the most important sales tool that modern companies have access to. Enabling you to spread the word about your work without having to venture into the physical world, digital marketing providing businesses of all sizes with a cost-effective way to bring more customers through the door. Of course, though, while this can be extremely powerful, it can also be difficult to make sure that you’re doing everything you can to take advantage of it.

The basics of digital marketing 101

To help you out with this, this digital marketing 101 guide will be exploring some of the key work that goes into selling yourself in the digital age.


Before you dive into trying to get people to spend money with you, it will make sense to spend a little bit of time learning digital marketing 101 fundamentals. There are loads of tools and methods out there, but using the right examples can be harder than you might expect, and this means that you’re going to have to read some reviews and recommendations to make sure that you’re going down the right track. Articles that break down the different marketing tools available to you can be excellent for this, providing you with links to all of the software you could possibly need.

Alongside learning about your options, you’re also going to have to spend a lot of time teaching yourself about the methods themselves, as this will give you the chance to make the most of them. Websites like YouTube can be excellent for this, though you could also consider looking for free webinar groups that will enable you to chat with others about the marketing tools you’d like to use. Learning is crucial to your success when you’re trying to market a company, though a lot of people seem to ignore this.

SEO & your website

Before looking anywhere else, it makes sense to start your digital marketing 101 journey with your website. This resource is a crucial part of your brand, and you need to make sure that the whole thing works and looks good. Tools like Squarespace can make it possible to handle this by yourself, though you could also consider the idea of paying for the support of a web design agency. Your website needs to run fast and be easy to navigate, but you should also be looking to make the whole thing look as good as possible, too.

Once you’ve spent some time working on the appearance of your website, it will be time to move onto the SEO portion of this job. SEO is hard, and many companies struggle to get this side of their work off the ground. Audit tools can tell you what you need to change on your website, but this will only be half of the battle, and actually making the changes you need can feel impossible. If you’re going to spend any money on your digital marketing, it will always make sense to invest in SEO first.

Your website isn’t just a place to give users information about your business. Alongside this, you can also use your site as a powerful lead generation tool. An inbound digital marketing agency will be able to help you to turn your website into something that can bring customers through your door. The work that companies like this will do can be quite staggering, with many small business owners never realizing that they could get so much out of their website. Of course, though, as a big part of this, your marketing in this area will only ever be as strong as your products or services.

Social media

Social media has just about taken over the world of modern entertainment, with countless people logging into these sites each day. For small businesses, sites like this present an opportunity to do some marketing for free, with sites like Instagram and Facebook charging nothing for companies to make accounts and start posting. It will be well worth spending some time learning about what makes posts popular and how to conduct yourself as a business on platforms like this.

Alongside the free elements of social media, there will also be those that can be paid for. Promoted posts will reach far more users than the normal posts you make, enabling you to avoid competition with more popular accounts. Using this sort of service properly will take some learning, and this is well worth it, as the results you get from this will be directly tied to your ability to make successful adverts. As time goes on, more and more companies are starting to reply on platforms like Facebook as their main advertising platform.

PPC adverts

Pay per click adverts are very similar to those that you find on social media. These ads will appear in search results and on other webpages, giving users the chance to click through to your site and start the sales process. You will pay for each of the clicks you receive, and this can make the whole thing nice and cost-effective. Of course, though, you need to know how to set all of this up correctly if it’s going to provide the results you’re looking for.

Much like SEO and social media marketing, you’re going to need to do some learning as you go through this. Tools like Google Analytics are extremely powerful, offering you loads of information about the state of your adverts. You won’t know how to read this information without spending some time learning about it, though. Thankfully, there are companies out there that can help you through this process, taking you through every step of setting up your PPC adverts so that you can find success.

With all of this in mind, you should be feeling ready to get started on ticking every box in the digital marketing 101 list. A lot of companies struggle with work like this, finding it hard to know what needs to be done when they are trying to make themselves known on the world wide web. Thankfully, though, there are loads of learning tools on the market, and getting started might be easier than you think.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

Recommended for you