In business, it is important to have good marketing strategies to ensure success and stability. There is no business that survives a competition without any sound marketing programs. The only problem is that marketing has always been associated with expensive advertising through mass media. Many people think it is only for big companies.
As a matter of fact, marketing strategies should be for small and growing companies. If you are looking for branding company offers, you will be presented with lots of marketing tools and strategies that can make your brand popular in an instant. And here are five marketing strategies to try for overnight brand exposure:
1. Giving away promotional products
In giving away promotional products, you are in control of the number of customers to target and of the length of time you will implement it. If you want to expose your brand overnight, you can give away promotional products to as many customers as you can even in just a few hours. Moreover, some advantages of this strategy are:
- Promotional products are cheaper
- Implementation is not complicated
- Result is long lasting
- It can be done not just once but repeatedly
2. Buy-one-get-one
This strategy has been proven effective since a long time now. The purpose of which is to give customers a chance to experience your product much longer than trying only one piece of your product. In this way, you are conditioning the mind of your customers to start regularly using your product upon consuming the ones they initially bought. If it makes it a habit for them to use your products, they can quickly develop a habit of buying your product. You can also apply this strategy if you are offering a service.
3. Product testing
If you think your product has some competitive features that other brands could not match, then you can conduct a product test that will involve the crowd. For instance, you can organize and conduct a brand test in a public place where the crowd is thick. Invite some people to try three or more similar products with no brand labels and ask about their experience. If they complement your product, proudly expose it to them what the brand it is. Afterwards, they will most likely recommend your brand through word-of-mouth.
4. Bundling
Another marketing strategy that has also been widely used and proven effective is bundling. It means you can bundle your product with another different product. For instance, you’re selling peanut butter. You can bundle it with another product like bread. What you have to do is to partner with the company that sells another product which you wish to bundle with your product.
5. Online advertising
One of the best marketing strategies that can expose your brand overnight and get fast conversion is through online advertising, which could include social media, blogging, or high-quality videos made by a video production company. Using this popular marketing strategy will not only expose your brand to a wider audience but will offer you a probability to generate sales directly out of exposure. This is much cheaper than conventional advertising such as television and radio ads
Conclusion
Marketing is like a chess game. Winners are the ones who can make wise moves. Among the wise, the first one to do the correct move beats all. All companies may operate similarly. They may have similar operations when it comes to production and sales. However, they cannot be similar in marketing strategies. Otherwise, most of them will be beaten by a company that applies the most unique marketing strategy.
