All posts tagged "digital marketing"

  • The importance of affiliate marketing in online business

    The importance of affiliate marketing in online business

    Affiliate marketing in its simplest form means that an online business pays an external website or source for driving traffic or sales through its referrals. The more traffic and sales that come as a result...

  • 4 ways web design can affect your search engine rankings

    There was a time when all it took to rank with Google was a few carefully placed keywords in your site’s content and tags and a few highly ranked inbound links. But things have changed...

  • How to integrate a digital strategy into your business plan

    How to integrate a digital strategy into your business plan

    A crucial part of business development is establishing a digital strategy. However, some business owners are scared to utilise new digital platforms as it can be largely unknown territory and measuring the success can sometimes...

  • Perfecting the art of the successful business partnership

    Perfecting the art of the successful business partnership

    Going into a new business partnership is often flagged as a risky endeavour—according to one study, the ‘divorce’ rate for business partners is as high as 80 per cent—but every decision (business and otherwise) carries...

  • Content marketing: the good, the bad and the ugly

    A lot of entrepreneurs claim that content marketing is king, but what exactly is content marketing and how does it work? Content marketing is simple: it’s a strategic approach which focuses on creating and distributing...

  • The greener grass: why your marketing should be organic

    The greener grass: why your marketing should be organic

    It’s not some kind of holistic marketing, nor is about to switching your marketing message to appeal to the wellness crowd. Organic marketing is the opposite of interruptive marketing. Interruptive marketing stops your potential convert...

  • The whys and hows of blogger outreach

    The whys and hows of blogger outreach

    Anyone who’s serious about business knows the importance of establishing connections. Knowing people can turn your business from a humble startup into a fully-grown business in a matter of days. A company that has connections...

  • Digital marketing fundamentals: How to align your marketing team

    Consider that 37% of CMOs believe digital marketing spend will exceed 75% of their total marketing budgets within the next five years. Clearly, digital marketing is the long game for marketers. For most businesses, though,...

  • The insane pressures of creating content (and how to avoid them)

    The insane pressures of creating content (and how to avoid them)

    There’s no denying that digital content is one of the most effective ways to promote your business. In fact, it’s probably THE most. But it’s also overwhelming.With all the platforms (and all the competition on...