All posts tagged "marketing campaigns"

How to run an effective integrated marketing campaign across multiple mediums
Did you know, to successfully engage a customer, the average business requires seven touchpoints to inform and inspire that customer to make a purchase? And if you are looking to change the perception of your...
Digital marketing should be about people, not numbers
Most people are looking at digital marketing from the wrong angle. Businesses need to be thinking about people rather than the marketing channel used. “People must be at the heart of every digital marketing campaign,”...
8 Effective Offline Marketing Methods for Your Online Business
For many business owners in the digital era, offline marketing is a thing of the past. After all, why bother printing off and handing out thousands of flyers when you can simply update your brand’s...
13 things women in business should know about email marketing
An explosion of new digital technologies has pushed us to evolve. But those same technologies can leave us feeling overwhelmed and frustrated with obtaining just the right marketing mix. How much should you invest in...
4 Tips for making your business stand out to like-minded women
Attracting the right audience to your business is critical to success. It’s almost always easier to market to a specific target group than a broad audience. If your target audience is like-minded female entrepreneurs, there...
Balancing the budget between online and offline marketing
For many years offline marketing was the only source of influence and information. However, in today’s digital world online marketing occupies leadership positions. According to the newest Pew Research Center analysis, 87% of Americans use...
Are you doing too much marketing?
Every entrepreneur knows that marketing is crucial not only to making sales, but also to enhancing brand awareness. If you would like to sell products, for instance, then you know that you need to invest...
Brush up on your marketing skills
Marketing is one of the key building blocks for a successful business. It has become apparent, particularly in the last few years, that many people see marketing as one of the most important parts of...
How to be more creative in business
Finding success in business is not a one-size-fits-all approach. We know that from painful experience, observing others successes and trying to replicate their business models or marketing campaigns. Unfortunately now customers are more savvy and...