All posts tagged "marketing campaigns"

  • Balancing the budget between online and offline marketing

    Balancing the budget between online and offline marketing

    For many years offline marketing was the only source of influence and information. However, in today’s digital world online marketing occupies leadership positions. According to the newest Pew Research Center analysis, 87% of Americans use...

  • Are you doing too much marketing?

    Are you doing too much marketing?

    Every entrepreneur knows that marketing is crucial not only to making sales, but also to enhancing brand awareness. If you would like to sell products, for instance, then you know that you need to invest...

  • Brush up one your marketing skills

    Brush up on your marketing skills

    Marketing is one of the key building blocks for a successful business. It has become apparent, particularly in the last few years, that many people see marketing as one of the most important parts of...

  • How to be more creative in business

    How to be more creative in business

    Finding success in business is not a one-size-fits-all approach. We know that from painful experience, observing others successes and trying to replicate their business models or marketing campaigns. Unfortunately now customers are more savvy and...

  • The greener grass: why your marketing should be organic

    The greener grass: why your marketing should be organic

    It’s not some kind of holistic marketing, nor is about to switching your marketing message to appeal to the wellness crowd. Organic marketing is the opposite of interruptive marketing. Interruptive marketing stops your potential convert...

  • Why you need to know your NPS for client loyalty -- and the best method for collecting it

    Why you need to know your NPS for client loyalty — and the best method for collecting it

    Net Promoter Score (or NPS) is a simple and accurate method for gauging customer loyalty.NPS came about in 1993, when a research team led by Fred Reichheld sent out 20 different surveys to customers across...

  • Why sharing stories can build customer loyalty

    Why sharing stories can build customer loyalty

    Storytelling is emerging as a powerful and effective way to build customer loyalty.When we listen to stories different areas in our brain are stimulated and an emotional response is provoked. Good stories make us feel...