All posts tagged "marketing strategy"

Digital marketing should be about people, not numbers
Most people are looking at digital marketing from the wrong angle. Businesses need to be thinking about people rather than the marketing channel used. “People must be at the heart of every digital marketing campaign,”...
3 Foolproof tactics for finding emotional balance in your marketing
Connecting with your audience on a personal level is one of the most critical pieces of a successful marketing strategy. People want to buy from other people, not faceless corporations. And if your audiences likes...
4 Ways you may be accidentally sabotaging your own marketing efforts
You’re probably thinking that marketing your business in the digital world should go something like this – develop a strategy, implement, reap the rewards and done. Friends, if only it were that simple. Successful marketing...
Mapping out your digital marketing strategy for 2018
2017 has been a year of content marketing, PPC,and SEO. Last year’s digital marketing focused on content and how to get the message through to the customers and target audience. Because business owners now understand...
How marketing automation can leverage your brand message
You know that creating a brand message that resonates with your audience is crucial to long-term business success. But once you’ve developed a strong message, how can you leverage your message to maximize its potential...
How to write effective competitive analysis for your business
Small businesses are highly competitive; this is according to a poll done on how small business owners feel by the National Federation of Independent Business (NFIB). The statistics showed that 53% of the respondents found...
Are you doing too much marketing?
Every entrepreneur knows that marketing is crucial not only to making sales, but also to enhancing brand awareness. If you would like to sell products, for instance, then you know that you need to invest...
5 winning content marketing ideas for small businesses
As a small business owner, you must always be on the hunt for ideas that can help you promote your services and products. Content marketing can be the solution to all your marketing woes. It...
Why you should keep an eye on your competitor’s marketing strategy
As a small business owner, you owe it to yourself to have every advantage possible to not only realize, but maximize your company’s full potential. For that reason, you’ll want to do yourself the favor...