All posts tagged "marketing strategy"

  • Don't let business resources go to waste

    Don’t let business resources go to waste

    That’s why you need to cut down on any waste of resources. The world of business can be accurately portrayed as extremely resource-dependent. It’s worth remembering what the study of economics, production, and many in...

  • AirBnB: What can we learn from these marketing gurus?

    AirBnB: What can we learn from these marketing gurus?

    In a world with ever diminishing resources and luxuries previous generations took for granted, the sharing economy has really boomed. It doesn’t matter if you can’t afford the upkeep on your own car or can’t...

  • The greener grass: why your marketing should be organic

    The greener grass: why your marketing should be organic

    It’s not some kind of holistic marketing, nor is about to switching your marketing message to appeal to the wellness crowd. Organic marketing is the opposite of interruptive marketing. Interruptive marketing stops your potential convert...

  • Powerful ways to improve your business bottom line

    Powerful ways to improve your business bottom line

    In business, there seem to be two approaches. A common one with many marketers is to focus on top line growth for businesses. So that is increasing sales and things like website traffic. But it...

  • Forget advertising. Buzz is what matters for business

    When you’re launching a new product, when you’re drumming up sales for a holiday deal, or when you’re just trying to improve how you build leads, buzz matters. It creates a memorable brand, it keeps...

  • Volkswagen is the sleazy guy of the car market: Here's why women shouldn't hook up with a VW

    Volkswagen is the sleazy guy of the car market: Why women shouldn’t hook up with a VW

    We’ve all met them, have sometimes dated them or (erk) have even ended up in a relationship with them. The lying sleazy guy who sells you on their honesty and reliability and — when you...

  • 5 ways to ensure marketing grows your business

    5 ways to ensure marketing grows your business

    The online space has provided business owners with more opportunities to find and reach their target audience. It has levelled the playing field.But as I scroll through my social media channels there is one mistake...

  • 8 marketing opportunities you shouldn’t ignore

    8 marketing opportunities you shouldn’t ignore

    Traditional forms of marketing are fine— if you’re a well-known business and if you have the budget for it. But if you’re not well known and your finances are fairly limited, you have to find...

  • 3 key ways to make your brand shout

    It’s a competitive world out there, but you didn’t need us to tell you that. Not only do you have to face up to the big names in your particular industry, but you have to...