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5 winning content marketing ideas for small businesses


As a small business owner, you must always be on the hunt for ideas that can help you promote your services and products. Content marketing can be the solution to all your marketing woes. It can help you generate new leads and improve your search engine rankings, thus, increasing revenue. According to a research, 89% of small business owners were satisfied with content marketing results. So, it really works but the trick is to create quality content.

There are many ways you can improve your blog management and attract leads by producing relevant content. Here are 5 winning content marketing ideas that will help you to create an effective content strategy:

1. Interesting written content

Blog posts and articles should always be the main point of focus in your blog. But, you will only attract readers if your blogs are well-researched and interesting to read. If you utilize keywords effectively and the content is optimized according to search engines requirements, many new visitors will log on to your website.

Nowadays there is tough competition online, and in order to make your website stand out, you should aim to write the best articles. If you write about new developments, help your potential customers or entertain them through your words, you will definitely attract new customers. You can also take help from content creation tools to ensure maximum results.

So, choose a topic that is related to ongoing trends and offer something exciting to read for your customers.

2. Exciting visuals

A website that has strong visuals attracts a lot more visitors. People find it difficult to read an article with a lot of complex information, and that is when an infographic steps in. Colorful and well-designed infographics make it easier for readers to retain information.

Hiring a designer to put together visuals for your website is a great way to portray professionalism in your online presence.

3. List it down

We all love to read lists whether it is on Buzzfeed or David Letterman’s Top Ten. According to a survey by BuzzStream and Fractl, list based articles can generate as many as 25,000 shares per month. So, make sure that the content you create is divided into lists that resonate well with your target audience.

4. The power of videos

If you create exciting videos to support your articles that are accessible from any mobile device, you can tap a lot of potential leads. People like to watch informative and entertaining short clips. If the video is self-explanatory and provides the audience with a visual insight about the topic being discussed, it can bring in a lot of new viewers to your website.

Share the videos on social media and YouTube, as both are excellent sources for generating new leads.

5. Interactive content

If your website has interactive content that engages potential customers, you can increase their website visiting time and convert them into successful leads. Good content should contain a call to action but other form of content can work too, since it requires action itself.

Interactive forms, calculators and other tools can help build the interest of your website visitor. Think out of the box, and create something exciting other than the contact form on the landing pages. A tax calculator or a project estimate generator are good ideas to involve your visitor, if you have a financial website. Think about what your customer wants, what are the steps involved and how can your business help them achieve their objectives.


If done effectively, content marketing can do wonders for your website leads and conversions. Whether you plan to do it yourself or hire an expert to manage it for you, a good content strategy can give your small business the uplift it needs.

About Alycia Gordan

Alycia Gordan is a freelance writer who loves to read and write articles on healthcare technology, fitness and lifestyle. She is a tech junkie and divides her time between travel and writing. You can find her on Twitter: @meetalycia

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