Boss Lady

Get your name out there! Crafting a brand image and raising brand awareness


Your small business can have the best concept out there. You might have high-quality goods and services, and you may well have competitive prices. But if you haven’t got a strong brand image and have put no effort into raising brand awareness, you might struggle to secure sales and generate a profit. So, if you’re all set and ready to go, but aren’t seeing the turnover you hoped for, it might be time to reassess your brand image and start working on your marketing and advertising campaigns. Here are a few tried and tested ways to go about this!

Graphic design

If you don’t have a brand logo or feel that yours isn’t quite doing the job, it’s time to start having a rethink when it comes to your design. Your logo is essentially a visual cornerstone of your business, and every good company has an effective one. Think about it. Mcdonald’s have their golden arches, Nike has its tick, and Apple has, well, it’s apple. Your logo is the first taste people get from your company. It adorns all of your businessware, from your store sign to business cards, packaging, and your website’s banner. It can also be printed on official documentation (such as letterheads, brochures, and newsletters) or to sign off emails sent out to your mailing list. So, to decide on what direction to take with your branded logo, get in contact with a reliable graphic design company, such as yes open graphic design. They will be able to advise you on themes, colour schemes, and ideas that tie up well with your business concept.

Web design

Once you’ve settled on your logo, you can start crafting your web page design around it, matching up colour schemes and sticking to a similar overall aesthetic. With the rise of Ecommerce, it’s extremely beneficial to have a website where potential customers can browse your products or services. It opens up your company to 24-hour service and can take your brand international in next to no time. Work alongside an experienced web designer. They will be able to assess your needs and suit your site to your target audience as effectively as possible. They will also ensure that navigation is simple, all of the necessary information is easy to find, and that everything looks great in the process.


Once you have your logo and site up and running, it’s time to start focuses on advertising. Your brand image is up to scratch, now you just have to show it off! There are plenty of options available. The first approach you can take is general advertising. This is putting up posters, billboards, or online adverts in places that have high footfall or receive high levels of traffic. The idea behind this is that if more people see your advert, more people who are interested in your products are likely to come across it. The second approach is targeted advertising. This involves doing a similar thing, but finding out where your customers frequent and leaving your adverts there. This will save you a lot more cash in the long run.

Follow these simple steps, and you will see your brand take off in next to no time. So get started making changes now.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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