All posts tagged "brand image"

Preserving your company’s Image: 4 Reasons sustainable packaging should play a vital role
There’s a phrase on the lips of consumers and businesses alike these days – “ethical consumption”. It may not be a term that we can ascribe to every product and service, but it’s more important...
5 tips for taking the perfect profile picture
Social media is changing lives and also changing business — there is no doubt about that. It is used to great effect for marketing a business. Some use it to generate great traffic to their...
Raising your brand’s profile in a loud marketplace
Stimulating growth is hard in any industry, but the toughest part of building your brand’s reputation is competing with the other loud brands in the market. It’s easy to say that a great business will...
5 rules for building a strong brand
Branding is integral to a business, especially a start-up as you want to create brand awareness and attract your target audience. We spent months planning the branding and key messaging for ZADI Training, ensuring that...
5 ingredients needed to build a brand personality
There is a common misconception that once you have a logo, you have a brand. People are confused when I say that your logo is not your brand, so the best analogy that I can...
How collaborations can be a driving force for brand awareness
Great things happen when we work together. These words couldn’t be truer when it comes to my values in business – and it’s why YMag® possesses a heartbeat like no other magazine. Beat by beat,...
How to do your own PR
Public relations goes hand in hand with marketing yourself and your brand. PR has to do with the public’s perception of you and the conversations they’re having about you. As such, you want to keep...
How to build your personal brand online in 2018
Have you ever thought about a major public personality, say Ellen DeGeneres, and think to yourself – “How did she do it? How was she able to become such a profound and well-known person? Ellen...
Get your name out there! Crafting a brand image and raising brand awareness
Your small business can have the best concept out there. You might have high-quality goods and services, and you may well have competitive prices. But if you haven’t got a strong brand image and have...