All posts tagged "brand image"

Does your business have a voice?
What does your business say about you? Most businesses are by definition considered an entity. They are defined as “organizations established as a separate existence for the purpose of taxes, founded by one or more...
What is brand identity… and how can you develop yours?
It’s been said time and time again. People don’t buy from faceless companies. They buy from people. And while that’s all well and good, the inescapable fact is that you run a business. And it’s...
How to create a professional image for your business
Regardless of what industry you work in, trying to build your reputation and grow your customer base can be challenging. No matter how talented and dedicated you and your employees are, customers are always a...
Self-Made woman: How to present yourself as a successful businesswoman
The business world is an industry full of opportunity and innovation, but it is no secret that it is still much harder for a woman to make it than a man in this industry. As...
Why you should consider ditching your PR agency and doing it yourself
A new online platform is making running your own PR campaigns easy for small business owners and entrepreneurs – and it’s much more affordable than engaging a high-priced PR agency. The right media coverage can...
Preserving your company’s Image: 4 Reasons sustainable packaging should play a vital role
There’s a phrase on the lips of consumers and businesses alike these days – “ethical consumption”. It may not be a term that we can ascribe to every product and service, but it’s more important...
5 tips for taking the perfect profile picture
Social media is changing lives and also changing business — there is no doubt about that. It is used to great effect for marketing a business. Some use it to generate great traffic to their...
Raising your brand’s profile in a loud marketplace
Stimulating growth is hard in any industry, but the toughest part of building your brand’s reputation is competing with the other loud brands in the market. It’s easy to say that a great business will...
5 rules for building a strong brand
Branding is integral to a business, especially a start-up as you want to create brand awareness and attract your target audience. We spent months planning the branding and key messaging for ZADI Training, ensuring that...