All posts tagged "brand image"

Self-Made woman: How to present yourself as a successful businesswoman
The business world is an industry full of opportunity and innovation, but it is no secret that it is still much harder for a woman to make it than a man in this industry. As...
Why you should consider ditching your PR agency and doing it yourself
A new online platform is making running your own PR campaigns easy for small business owners and entrepreneurs – and it’s much more affordable than engaging a high-priced PR agency. The right media coverage can...
Preserving your company’s Image: 4 Reasons sustainable packaging should play a vital role
There’s a phrase on the lips of consumers and businesses alike these days – “ethical consumption”. It may not be a term that we can ascribe to every product and service, but it’s more important...
5 tips for taking the perfect profile picture
Social media is changing lives and also changing business — there is no doubt about that. It is used to great effect for marketing a business. Some use it to generate great traffic to their...
Raising your brand’s profile in a loud marketplace
Stimulating growth is hard in any industry, but the toughest part of building your brand’s reputation is competing with the other loud brands in the market. It’s easy to say that a great business will...
5 rules for building a strong brand
Branding is integral to a business, especially a start-up as you want to create brand awareness and attract your target audience. We spent months planning the branding and key messaging for ZADI Training, ensuring that...
5 ingredients needed to build a brand personality
There is a common misconception that once you have a logo, you have a brand. People are confused when I say that your logo is not your brand, so the best analogy that I can...
How collaborations can be a driving force for brand awareness
Great things happen when we work together. These words couldn’t be truer when it comes to my values in business – and it’s why YMag® possesses a heartbeat like no other magazine. Beat by beat,...
How to do your own PR
Public relations goes hand in hand with marketing yourself and your brand. PR has to do with the public’s perception of you and the conversations they’re having about you. As such, you want to keep...