All posts tagged "brand image"

5 rules for building a strong brand
Branding is integral to a business, especially a start-up as you want to create brand awareness and attract your target audience. We spent months planning the branding and key messaging for ZADI Training, ensuring that...
5 ingredients needed to build a brand personality
There is a common misconception that once you have a logo, you have a brand. People are confused when I say that your logo is not your brand, so the best analogy that I can...
How collaborations can be a driving force for brand awareness
Great things happen when we work together. These words couldn’t be truer when it comes to my values in business – and it’s why YMag® possesses a heartbeat like no other magazine. Beat by beat,...
How to do your own PR
Public relations goes hand in hand with marketing yourself and your brand. PR has to do with the public’s perception of you and the conversations they’re having about you. As such, you want to keep...
How to build your personal brand online in 2018
Have you ever thought about a major public personality, say Ellen DeGeneres, and think to yourself – “How did she do it? How was she able to become such a profound and well-known person? Ellen...
Get your name out there! Crafting a brand image and raising brand awareness
Your small business can have the best concept out there. You might have high-quality goods and services, and you may well have competitive prices. But if you haven’t got a strong brand image and have...
From loud logos to customer sticker choices: the branding to be aware of
Let’s talk about branding. Because your brand can often heavily contribute to the success of your business. It’s easy to underestimate it, because it can often be seen as an image, or even just a...
Image issues: What to do when your company isn’t turning heads
Creating a great first impression is one of the most important challenges facing any modern business owner. While it doesn’t guarantee success and sales, failure to achieve this goal could end your hopes before you’ve...