All posts tagged "brand image"

Sampling: Part of well-crafted brand activation strategy
Brand activations are essential in giving life to a brand. While many brands are competing to be seen and heard on the digital field, only brand activations have the special ability to increase engagement between...
How to align your company culture with your brand promise
The best organisational cultures are aligned and focused on a common objective. It might be the purpose of the company, to sell a specific product, or to deliver the brand promise. When people align to...
5 Reasons your small business needs a virtual phone system
Whether you’re starting a new business or hoping to grow an existing one, it can be daunting deciding how to spend your budget. What’s essential, and what should you class as a luxury? You probably...
Does your business have a voice?
What does your business say about you? Most businesses are by definition considered an entity. They are defined as “organizations established as a separate existence for the purpose of taxes, founded by one or more...
What is brand identity… and how can you develop yours?
It’s been said time and time again. People don’t buy from faceless companies. They buy from people. And while that’s all well and good, the inescapable fact is that you run a business. And it’s...
How to create a professional image for your business
Regardless of what industry you work in, trying to build your reputation and grow your customer base can be challenging. No matter how talented and dedicated you and your employees are, customers are always a...
Self-Made woman: How to present yourself as a successful businesswoman
The business world is an industry full of opportunity and innovation, but it is no secret that it is still much harder for a woman to make it than a man in this industry. As...
Why you should consider ditching your PR agency and doing it yourself
A new online platform is making running your own PR campaigns easy for small business owners and entrepreneurs – and it’s much more affordable than engaging a high-priced PR agency. The right media coverage can...
Preserving your company’s Image: 4 Reasons sustainable packaging should play a vital role
There’s a phrase on the lips of consumers and businesses alike these days – “ethical consumption”. It may not be a term that we can ascribe to every product and service, but it’s more important...