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How to create a professional image for your business

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Regardless of what industry you work in, trying to build your reputation and grow your customer base can be challenging. No matter how talented and dedicated you and your employees are, customers are always a little bit skeptical of new businesses.

One of the biggest hurdles that you need to overcome has nothing to do with how you operate your business. Instead, it is completely psychological. You need to figure out a way to let people know that your company is here to stay. Creating an air of professionalism for your business helps show people that you take what you do seriously and that you are committed to your company’s success.

The tips and information below will help you create a professional image for your business, increasing the likelihood that customers will choose you over your competitors.

Have a professional mailing address

Even if you have a home-based business, you should set up a professional mailing address. If your address is located in a residential area, people will naturally view your company as a hobby or project rather than a professional business. One option is to rent a virtual space from a company such as Regus. Along with a space, they can also give you a mailing address that is located in a well-respected area for businesses. Any mail that is sent to you can then either be picked up at that address or you can have it forwarded to your actual address.

Dress for success

The way you present yourself influences how people view your company, so you need to dress for success in all aspects of your presentation. If you show up for a business meeting wearing an old pair of jeans and a t-shirt, clients won’t have a lot of confidence in your abilities. A much better option is to wear a suit any time you go to a meeting. If you regularly meet clients in person, you may also want to consider leasing a high-end vehicle.

Consider leaving your title off of your business card

If you are running your business as a sole proprietor, avoid adding a title like CEO to your business cards or to the footer of your email messages. Even if you call yourself the CEO, your clients are a lot less likely to be impressed if they see that you are doing everything on your own. In fact, they will instantly know that your business is extremely small if they see that the CEO is doing all of the work themselves. A better option is to just include your name on your card with no title. 

Consider a telephone answering service

Nothing is more annoying to a potential customer than an unanswered call. In this competitive world a call unanswered can lead to the customer going elsewhere. With a telephone answering service all calls are answered all of the time. There is no need to worry about missing a call or even the distraction that answering calls can be when you are in the middle of a task. Your productivity will improve and your customer base will grow. Take a look at AnswerFirst Communications, Inc. to see which services best suit your requirements. 

Use “we” when talking about your business

Subconsciously, people will think your business is larger if you use the word “we” rather than “I” when talking about it. Even if you are a sole proprietor and don’t have any employees, using the word “we” can change the way that customers think about your business, giving them the impression that it is large, well-established, and professional.

Don’t neglect your website

Today, a large percentage of business takes place online. Even if you work out of a tiny home office, you can still make a great impression on clients by creating a high-quality website. Don’t try to build your site yourself. Instead, hire a professional web designer to do it for you. This is one investment that can definitely pay off in the long run since a great site can put you on a level playing field with your competitors.

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