All posts tagged "digital advertising"

  • How to find music for your ad

    How to find music for your ad

    The most memorable adverts use music that represents their brand and key messaging. For example, Apple advertised their iPods with popular dance songs playing in time with the silhouettes dancing.  In fact, research by PHMG...

  • 7 Rookie mistakes to avoid when starting a business

    7 Rookie mistakes to avoid when starting a business

    “I’ve never been mistaken except for once when I thought I was mistaken, but I was mistaken.” While it would be wonderful if we were all perfect specimens who never committed any kind of error,...

  • Customer service in the digital age

    Customer service in the digital age

    It has become so apparent that in times of technological advancement and high competition for customer attention that stand-out customer service is the absolute key to success. The age-old ‘Customer is King (or Queen) rings...

  • Taking your business digital: what security precautions should you enlist?

    Taking your business digital: what security precautions should you enlist?

    Taking your business digital is something that is incredibly common in this day and age. It allows you to understand your target audience better and you are even able to communicate with them at any...

  • What to avoid with pop ups for your landing page

    What to avoid with pop ups for your landing page

    Since the explosion of websites, use of landing page pop ups have been debated.  Do most people just find them annoying?  Or are they a handy tool to improve conversion rates?  The debate goes on;...

  • 2019: The year of digital resolutions

    2019: The year of digital resolutions

    Welcome to 2019. Has it arrived in a flash? Maybe, like me, you’ve gobbled your way through Christmas and survived that bizarre period between Boxing Day and the New Year where nobody knows what time...

  • Checklist to harness the strategic power of digital marketing

    Checklist to harness the strategic power of digital marketing

    It’s the New Year which means a new set of opportunities for your business. We spoke to digital expert Anna Kertesz, Managing Director of digital CX agency Guerrilla to get some insights to help you...

  • How to boost your business with digital marketing

    How to boost your business with digital marketing

    If you want to grow your business in today’s world, you really can’t afford to miss the opportunities offered by digital marketing. Whether you choose to invest money or time, outsource to experts or rely...

  • Powerful women making waves in the digital business world

    Powerful women making waves in the digital business world

    The 2018 Fortune 500 Women CEO report showed a drop in the number of female CEOs from 32% (2017) to 24%. While the roughly 25% decline in the list is deeply concerning to those who...