All posts tagged "digital advertising"

  • Powerful women making waves in the digital games business world

    Contrary to what teenage boys and misinformed people might think video games were never an exclusive boys club. In fact, women have not only played but built alongside men the foundations of the industry we...

  • Taking your business digital: what security precautions should you enlist?

    Taking your business digital: what security precautions should you enlist?

    Taking your business digital is something that is incredibly common in this day and age. It allows you to understand your target audience better and you are even able to communicate with them at any...

  • What you need to know about effective digital advertising and marketing

    With so much of life being lived online, the digital world has become a convenient gateway to the global audience. The growth of digital technology has broken down barriers, making consumers easier to reach and...

  • 3 Ways to incorporate digital and reality in your marketing

    Any business, in terms of its content marketing or promotional tactics, is about ensuring that it has the right mix. We can certainly rely a lot on our digital presence in order to make a...

  • phone communication marketing calls internet office

    How to avoid digital marketing mistakes

    Ever wondered why some people lose complete faith in digital marketing? One of the reasons is failing miserably the first time after trying to advertise their products or services online. This is especially so for...

  • How to find music for your ad

    How to find music for your ad

    The most memorable adverts use music that represents their brand and key messaging. For example, Apple advertised their iPods with popular dance songs playing in time with the silhouettes dancing.  In fact, research by PHMG...

  • 7 Rookie mistakes to avoid when starting a business

    7 Rookie mistakes to avoid when starting a business

    “I’ve never been mistaken except for once when I thought I was mistaken, but I was mistaken.” While it would be wonderful if we were all perfect specimens who never committed any kind of error,...

  • Customer service in the digital age

    Customer service in the digital age

    It has become so apparent that in times of technological advancement and high competition for customer attention that stand-out customer service is the absolute key to success. The age-old ‘Customer is King (or Queen) rings...

  • What to avoid with pop ups for your landing page

    What to avoid with pop ups for your landing page

    Since the explosion of websites, use of landing page pop ups have been debated.  Do most people just find them annoying?  Or are they a handy tool to improve conversion rates?  The debate goes on;...