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How to use content marketing to improve SEO

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Search engine optimisation and content marketing go hand in hand, but what exactly is content marketing and how does it work? It’s easy to get confused when it comes to understanding the differences between SEO and content marketing, especially for those who are just starting out in the world of digital marketing. Content marketing should be a key factor in any SEO strategy and you need to use content marketing to improve SEO.

What is content marketing?

Content marketing involves a combination of various types of different marketing activities that focus on creating and sharing information with a target audience. This includes but is not limited to email newsletters, blog posts, social media posts, website content, images and more. Content marketing should focus on providing value to users through creating content that people will want to read, watch, view and share. So, how can your business use content marketing to boost SEO results?

Ways to use content marketing to improve SEO

Create high-quality content

Today, only high-quality content is going to help you get the results that you need from your SEO campaign. Google’s algorithms have been updated a lot over the years to ensure that low-quality content isn’t being pumped out in droves. Marketers who want to utilize content marketing to improve their Google search ranking have no choice but to produce content that provides value to the reader. Whether you’re creating blog posts, social media posts, videos or infographics, it’s important to keep your audience at the forefront of your mind and focus on providing value before anything else.

Consider relevant keywords

Keyword research is essential before starting any strategy to use content marketing to improve SEO results. You can use a range of free search tools such as Google’s Keyword Planner to make it easier for you to find the keywords that are ranking higher on Google. However, it’s important to be careful when integrating keywords into your content, as they should be relevant to the information you are posting and fit into the content naturally. Wherever it is possible to do so naturally, you should use relevant keywords in both the title and the body of your content.

Make Sure That Your Content is Mobile-Friendly

Today, smartphones are more essential than ever and more and more people are using them as their main device. This means that no matter what content you are producing, it’s important to ensure that it is easy to read or watch on any mobile device. Optimising your website, marketing emails, blog, and anywhere else that you publish content for mobile devices is absolutely essential. Remember that visitors who get better experiences when consuming content on mobile tend to be the easiest to convert to customers. Along with ensuring responsive design, consider other tweaks that you can make to ensure mobile-friendliness in your content, such as using scalable font sizes that allow mobile users to easily zoom in and out when needed.

Check your site loading time

No matter how great your site or blog design is, if it takes a long time to load, you’re not going to get the results that you want from your content marketing efforts. Around fifty percent of users expect a website to load in no more than just two seconds, and any longer could mean that you see an increase in your bounce rate, which indicates that users are quickly leaving your website and going elsewhere because they don’t want to wait for it to load. If your site takes a long time to load, all your content creation efforts will be in vain since users are unlikely to stick around and wait for it to become available to them. Boost your load time by compressing your content, e.g. uploading smaller image files and embedding videos rather than uploading the file itself.

Work with an agency

The best way to ensure that your content marketing and SEO strategies are working together to get the results that you need is to work with a professional SEO agency. PWD, for example, is an agency offering SEO in Perth that will be able to get to know your business and put together a customised plan for content marketing and SEO that is designed to help you meet your goals. PWD offer flexible contracts designed to supercharge your sales growth and improve organic traffic to your website. Find out more here at https://pwd.com.au/seo.

Promote your content

In order to utilize your content marketing strategy as much as possible and improve SEO results, it’s important to promote your content. Failing to actively promote your content means that it will not be visible to your target audience. There are various things that you can do to promote your content and ensure that it reaches a larger audience. Social shares work well, but they can be quite limited. One of the best ways to promote your content is to reach out to relevant influencers in your industry who have a large following. Spend some time building relationships with influencers in your niche by writing content for their websites, sending them items to promote, or working with them by paying them to promote your brand and get it in front of their followers.

Keep up to date

Finally, any good content marketing strategy needs to be up to date with the latest trends. The face of content marketing is constantly changing as Google updates algorithms and makes changes to the requirements for better ranking. Whether you’re running a business blog or creating video content for YouTube, understanding the latest guidelines and trends is very important to ensure that your content stays relevant and enables you to get the best results. Keep up to date with content marketing and SEO websites and blogs where you can get the first look at any changes as they are announced.

When it comes to improving SEO, content marketing should be a key part of your strategy. But in order for content marketing to have the effect that you need it to have to boost your business, it’s important to ensure that it is well-researched, relevant, and provides value to your readers.

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