Boss Lady

5 big mistakes to avoid while business blogging


Having a blog for your business has become a trend in recent times. This is for good reason. The blog offers an opportunity to engage with your potential and current customers on a level that’s never been possible before. However, there are some dos and don’ts to make this a success. Below are 5 mistakes you should avoid when writing blog posts for your business:

1. Writing just for the sake of it

Several causes lead people to start blogging.  For example, feeling the urge to blog after reading a wonderful piece of writing, or even feeling the need to inspire others. In case you’re composing for any of these reasons, keep writing. Write from your heart. If anyone gets inspired, that’s great. However, your satisfaction is truly the only thing that is important.

You should write with heart. However, you should remember not to allow your heart to dictate the direction of your writing.

You need to establish the “why.” Why are you blogging in the first place? What are the business objectives for your content? Are you:

  • hoping to obtain new clients?
  • offering something to existing clients?

If your “why” identifies with the points above, do your homework before you begin to blog. Go through your competitors’ blogs to see what they’re engaged in. Improve on it. Carry out keyword research.

There are various sites that offer paid and also free tools for analysis of keywords, for example, Moz Keyword Explorer and SEMRush. You should note that nothing composed for the web, when done well, is done aimlessly. It is all about getting Google’s attention. You need your posts to rank higher in search results so that readers can locate you. However, you should remember not to go overboard on the keywords, particularly in section headings. Your posts should be human and natural, among other characteristics.

2. Thinking that you have to write every day

Are you guilty of filling up individuals’ inboxes with announcements of another post? On the other hand, is your audience thrilled to see yet another email?

Whenever you publish posts without adding value, you wind up squandering space.

Try not to waste people’s time with posts day in day out. Just write when you have something to say. Your readers would preferably read one post that motivates them than 10 posts that have reused content.

3. Grammatical mistakes and typos

Many bloggers keep on getting it wrong. Your business blog is not just any other thread between you and your clients. Online chats and professional blog posts are not similar.

Things like grammar and spelling are very crucial. You want to appear to be composed, intelligent and professional. That ought to motivate you to have another person go through your content or take a break and then proofread it instead of proofreading immediately after writing.

Grammarly is a great proofreading tool. Ginger is another excellent proofreading tool that you can make use of.

You should keep in mind that the quality of your content influences your readers’ experience. Your audience will value a well-composed piece of writing by someone who took enough time to proofread his or her work.

4. You have no idea who you’re composing for

The idea that you’re writing for a big audience may sound awesome. However, it can diminish your writing voice…quickly! When you are not familiar with your audience, your posts tend to become general. They speak to no one in particular. Rather than addressing a crowd, write as though you’re having a discussion with your favorite reader.

Having many people read your content is obviously incredible. However, when you come up with your next post, simply think of one individual. Your post will most definitely turn out to be more conversational and appealing.

5. Plagiarism

In many cases, beginner bloggers think that they can get away with plagiarism. Readers and editors can tell when something has been duplicated from elsewhere. Your voice all of a sudden doesn’t sound like you, or possibly there are a couple of words in there that are inaccurately utilized. It just sounds off.

How do you handle this? You need to learn how to cite. If you don’t know how to cite other people’s content in your writing, take some time to learn and understand how it’s done. It’s not hard, but it’s a crucial thing to learn first before you embark on blogging for your business.


In summary, the above points are some of the mistakes most people make while blogging for their businesses. Make use of this list as a motivator for improving your blogging game. Eventually, the benefits of having a healthy business blog are worthwhile!

About Sophia Clark

Sophia Clark graduated from the University in the City of New York with B.A. in Journalism, 2011. She is a creative writer who loves to share her thoughts with readers, In her free time, she enjoys writing fiction as well as reading it. Connect with her on Twitter and Google+ .

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