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Boss Lady
Women growing in a man’s world – secrets to success
I’ve been reflecting on what it means to be a working woman in today’s world, even when you think it’s a man’s world. Growing up, I was lucky. I...
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Boss Lady
4 areas where print advertising is better than digital
While digital advertising is the hot sector of the marketing industry, there are times where tried and true measures simply work better. For example, print advertising remains a strong...
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Boss Lady
You owe your employees, but not the world
The thing almost every new business owner finds most challenging of all is managing a team. Of all the tasks that come with starting a business, it is having...
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Boss Lady
Why the power and structure of story matters to your bottom line
Think of the last good movie you watched. It likely had creative visuals, a compelling script, music, rhythm and heroic characters. All these elements came together and made you...
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Career Woman
Exercising during work boosts productivity
The generation of Millennials makes up around a third of today’s workforce. Since Millennials have joined the workforce they have brought numerous changes to the work environment. Many offices...
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Boss Lady
Safety first so your employees last
Life is always a risky game. Even going outside, and performing other simple tasks, can put you in great danger. Of course, though, most people brave the storm and...
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Boss Lady
Must-have tech for investors
Women-owned businesses are on the rise with a notable 54 percent increase between 1997 to 2016, according to The State of Women-Owned Businesses report. That probably comes as little surprise to...
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Boss Lady
Why seeing equals spending: the power of animated explainer videos
When it comes to information processing, seeing really is believing. Consider your own behaviour: how do you read, learn or consume information? For most of us, it’s visual. Approximately...
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Boss Lady
4 Crucial focus points for successful businesses
In the business world’s storms of rapid change, it’s all too easy to lose focus on the crucial things that underpin any chance of success. But the hard truth...
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Boss Lady
How to expand your business? Try these strategies
Business expansion has a formula. We all want to take our business from success to even bigger success, no matter what that might be. As a small business, it’s...
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Boss Lady
5 Branding tips for small business owners
Are you a small time business owner looking to brand your company, but don’t know how? No matter how good the products or services in your firm, are if...
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Boss Lady
6 trade show marketing ideas for first-time exhibitors
Is your company offering a new product line at a trade show in the near future? If the answer is yes, then you and your team are probably working...
