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Mobile marketing: A timeline to industry dominance


Since the invention of the cellular telephone, and its advancement to the newer smartphones, marketers have identified and tried to maximize its marketing potential. With the recent rise in usership of mobile devices and the high time each person spends on their mobile device, marketers are innovating to tap into this impressive market of media-hungry consumers.

The average person spends hours on their mobile device daily, and that number seems to continue to rise annually. The following timeline, based on data found on Websitebuilder, takes us through the rise of mobile marketing and key dates and events that helped shape a marketing revolution.

2000 – The first mobile ad was launched in the form of an SMS message.

2002 – The SMS becomes a mass media phenomenon, and SMS marketers begin using it as a mass media channel for a variety of brands. Many local restaurants are the first to use this form of mobile marketing.

2005 – Following the trend, Nike, the sports apparel giant, and Pontiac, the American vehicle producer, launch large-scale SMS campaigns.

2010 – QR codes (Quick Response Codes), a form of the matrix-style barcode, is invented and adopted by marketers. The codes, initially used by Japanese car-manufacturers, use a two-dimensional image to route a mobile to a specific Internet address or database. Also, during 2010, tech giant, Apple, launches their mobile advertising platform iAd

2011 – Mobile marketing is recognized as a major industry, worth 14 billion USD, at the time.

2012 – Facebook launches mobile ads on its mobile platforms and apps. Facebook ad marketers now can target the mobile market directly through Facebook.

2013 – Mobile revenues soared to 3 billion USD in the first half of the year. This represented a growth rate of 145%, up from 1.2 billion USD, during the same period the year before. The triple-digit growth solidified the value of mobile marketing as a key emerging marketplace.

2014 – The mobile marketing industry experienced a worldwide growth of 65%, up from 19.3 billion in 2013. The growth was especially strong in emerging markets, as more of the global population joined the mobile phone revolution due to lower-priced handsets in those markets.

2016 – Mobile devices overtake desktop devices in Internet usage as even more of the global population get online through a barrage of cheaper smart phones. Also, advances in connectivity, through higher speed 3G and 4G networks worldwide, help contribute to the internet usages skyrocketing on mobile devices.

2017 – Mobile e-commerce, that is, transactions are done by a mobile device, is calculated at 34% of all e-commerce worldwide. The number is expected to double during the present year of 2017 and will account for over 50% of global e-commerce transactions by the end of 2017.

Since 2002, the mobile devices most of us have with our person, for the majority of the day, have become integral tools to marketing initiatives, for a wide assortment of products and services. The growth in the mobile sector will continue and is a platform and segment of the marketplace that cannot be ignored. It has considerable growth potential in the years to come. Look for mobile marketing to dominate the way marketers market in the foreseeable future.

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