This guide outlines the factors in deciding between stationary and mobile payment terminals for POS.
A payment terminal is a device that facilitates the acceptance of cashless payments. With the growing popularity of such transactions, more and more companies are choosing to implement payment terminals. The simplest classification of these devices is into stationary and mobile terminals. Each solution has its benefits, but which one should you choose for your business?
As carrying cash becomes less frequent in people’s everyday lives, payment terminals meet customer needs and can lead to higher revenue. Sometimes, the availability of cashless payment options is a deciding factor for a purchase. So, between a stationary and a mobile terminal, which is better to choose?
Stationary payment terminals
Countertop card machine is recommended for businesses where sales occur at a fixed point-of-sale and require a reliable device that doesn’t need recharging. Such terminals are continuously connected to a power source, ensuring they are always ready for use.
For added customer convenience, you can easily attach an additional PINpad, and integrate the terminal with your register or point of sale (POS) system. Stationary terminals are ideal for stores, pharmacies, hotels, and guesthouses.
Mobile payment terminals
Mobile payment terminals, as the name suggests, do not need to be continuously connected to a power source. Their batteries are durable and can last for several hours, offering significant flexibility and the ability to accept cashless payments virtually anywhere, such as at a customer’s home.
Mobile terminals are compact and particularly useful for businesses that specialize in services at customer locations, delivery companies, or in the hospitality industry, allowing guests to pay at the table.
Both types of terminals cater to different business needs and settings, making it important to consider your specific operational requirements when choosing the right one for your business.
Advantages of payment terminals
- Accelerating the purchase process: Payment terminals streamline checkouts by reducing the time spent handling cash. This efficiency enhances the overall shopping experience, minimizing wait times and potential customer frustration.
- Enhancing customer loyalty and satisfaction: The convenience provided by quick and efficient payment processing directly boosts customer satisfaction and loyalty, encouraging repeat business.
- Driving revenue growth: By accommodating customers who prefer or exclusively use cashless payments, terminals expand your customer base and increase sales volumes, which is crucial for business growth, especially for new ventures.
- Ensuring efficient customer service: Advanced payment terminals integrate with various business systems, helping manage inventory, track sales data, and even support loyalty programs. This integration ensures a comprehensive service solution that improves operational efficiency and customer interactions.
Conclusion
Choosing the right type of payment terminal is crucial in aligning your business with contemporary market trends and consumer preferences. Whether stationary or mobile, each option caters to specific operational needs and settings.
By investing in payment terminals, businesses not only meet current consumer demands but also position themselves for future success and expansion. In the digital age, leveraging such technology is essential for creating a dynamic, efficient, and customer-focused business environment.
