Recruitment agency marketing strategies that actually work


This guide outlines the best recruitment agency marketing strategies to raise the profile of your business.

Every business needs to hire top talent to reach its maximum potential and achieve success. And the easiest and fastest way to ensure you hire the right employees is through a recruitment agency. If you own a recruitment agency, you need to promote it and reach as many potential clients and candidates as you can. This allows you to generate more job orders, candidates, and revenue.

However, with tens of thousands of recruitment companies on the market, getting your company known can be quite a hassle. Partnering with a marketing agency like Goodway Group can give you the support you need with your digital marketing to help you stand out from your competitors.

Top recruitment agency marketing tactics

Here are a few great recruitment agency marketing strategies that can help your recruitment agency get noticed by as many people as possible:

  1. Create a Website

Nowadays, the internet makes it incredibly easy to reach potential customers and do business. And many people first conduct research online when looking for a job, product, or information about something. Therefore, build a website for your recruitment agency so you can easily be found by people looking for employment opportunities and those looking for new employees.

Your website should display what your company is about and its values for the optimum recruitment agency marketing. It should have a dedicated page for potential candidates to know about the available job openings and their requirements. This will help them understand which positions they qualify for and decide which companies they would like to work with. If you already have a website, ensure it’s mobile-friendly and optimized for search engines.

Include relevant keywords in your page titles, meta descriptions, headers, and images to optimize your site for search engines and help you show up in web searches. Include your service areas, specialty areas, services, and job postings. This will help you show up if someone searches for job postings in your area.

  1. Use Social Media

With over 81% of Americans on social media, social media makes a great place for recruitment agency marketing to promote your agency to potential clients and candidates. Social media allows you to find out more about your potential candidates and clients and connect more personally with them. This can give you an advantage when closing deals with clients or recruiting candidates.

Social media platforms like LinkedIn can help get your agency in front of your target audience because it’s designed specifically for professionals. Share open positions at your company on all your social media channels. Keep your social pages updated with company news, photos, and events. Use your social pages to give job seekers an idea of what it would be like working for their dream companies. Use social media ads to get your business in front of the right audiences, including hiring managers and job seekers.

  1. Share Valuable Content

Sharing high-quality, informative content is one of the best recruitment agency marketing strategies to generate more qualified recruits and clients. Create content in blogs, brochures, videos, e-books, webinars, and more to inform people about your company. Use your content to share your knowledge of the recruitment industry. These can be writing blog posts on the best ways to choose a good candidate, practical interview questions, or interview etiquette. This will help people see you as an authority they can turn to for recruiting help.

Optimize your content for search engines by incorporating relevant keywords to increase your visibility when people search online using a specific keyword. Use pay-per-click campaigns to bring in more traffic to your content. Share your content via email, social media, and other methods to ensure it reaches a broader audience.

4. PPC advertising

PPC ads let you easily and quickly find qualified candidates actively looking for jobs. They also effective at helping reach prospective clients who need help with finding top talent for their companies and businesses. PPC ads as recruitment agency marketing are designed to grab the attention of your target audiences and drive traffic to your recruiting agency’s website. That’s because they appear on social media sites, at the top of search engine results pages, and on other sites.

You can use them to reach your target audience via targeting keywords or phrases they use while searching online. You can also use other targeting features on PPC ad platforms your ideal audience based on past online activity, demographic characteristics, and more. They also allow you to reach your site’s visitors via retargeting. This lets you follow up on those who started a job application on your site but didn’t finish the process.


Use these recruitment agency marketing strategies to improve your online visibility and ensure your target audiences can find you easily. This helps promote your recruitment agency to a wider audience, driving more client inquiries and candidate registrations. Track and monitor your marketing strategies to help you know the effectiveness of each method and focus on what works for your recruiting agency.

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