Boss Lady

Choose the right partner to ensure business success


Let’s face it: starting a new business is daunting. You may have a gift or passion that you want to share with the world, but without a background in business development, you may not know where to begin or how to succeed. Becoming an entrepreneur requires not only resiliency, dedication, and ambition, but also knowledge of what business development and management entails.

As an entrepreneur and business owner, I understand first-hand how difficult—and rewarding—it is to own a small business. As a female business founder, I’m particularly passionate about women supporting and empowering one another to achieve their goals and follow their dreams.

I’m often reminded of just how important it is to collaborate and build relationships with partner companies and others in my field. I often reflect on my business journey this time of year and think about when my passion and inspiration became a business initiative.

When inspiration meets business initiative

After founding my label, I quickly grew to understand the importance of the ‘three c’s’ of business ownership: collaborate, connect, and remain consistent.

  • Collaborate: Work with other business owners for exposure to their network and client base, and to achieve the synergy that comes with working together. If you think collaborating with a certain company would be mutually beneficial, feel empowered to reach out.
  • Connect: Work to build meaningful relationships with your customers through your website and social media platforms. Tell a story through your brand—customers want to know what makes your product different and interesting, and ultimately why they should buy it. Making these connections through website and social media interactions is key in today’s digital world.
  • Remain consistent: After a few months, if what you’re doing isn’t working, don’t give up! Remain focused no matter what. It takes time to see movement, especially on ecommerce platforms. Remain consistent and focused, and don’t give up on your goals.

In addition to connecting and collaborating with others in the industry or your field, leveraging a trusted partner from the technology side of your business development and management is important.

Leveraging a trusted partner: Keys to success

In my experience, working with a trusted technology partner can make a huge difference in closing any skills gaps that small business owners may face, particularly if you are not tech savvy, ultimately leaving time and energy to focus on managing and growing your business itself.

I’m passionate about sharing my experiences and advice with other business owners and aspiring entrepreneurs. In the journey to becoming a business owner, I’ve come to understand the obstacles and challenges that have the potential to make or break a business endeavor. Here’s where working with partners that provide solutions and tools for business development, growth, and management is crucial – personally, choosing the right partner has made a significant difference in helping me grow my brand and reach customers more effectively.

As shopping and purchasing habits evolve and the age of the always-on customer progresses, users expect everything to be done seamlessly and immediately. For any small business owner navigating today’s complex and diverse consumer and ecommerce landscape, that can be daunting but leveraging a trusted partner for support can provide many benefits, including:

  • Starting your business ‘right’: Partnering with a third-party can give you the solutions and tools you need to start and grow your business, including everything from creating a business plan, forming a legal business entity, establishing an online presence and even collecting payments. Some companies enable you to do this from a single dashboard, which streamlines key aspects of running a business.
  • Creating a seamless customer experience: For small businesses with fewer resources than big-box retailers, creating a seamless customer experience online can be difficult. To keep up in today’s world, a website must provide an exceptional user experience at every stage of the customer journey, from perusing a site to making a purchase. Outsourcing web design, development, and management to a partner can help exceed consumer expectations, convert site visitors to customers, and create a user experience that builds brand value and customer loyalty.
  • Partnering for ongoing support: As a small business owner, you may not have the bandwidth to hire employees to manage every aspect of your business. Not only does leveraging a partner for web maintenance help you reach your customers more effectively, but for business owners that aren’t tech savvy, it’s necessary to have a web hosting platform that’s easy to navigate in the backend. With the right partner, it’s simple to fix customer issues, make revisions, and add additional features quickly and nimbly.

Partnering for success

Owning a small business has shown me how important it is to choose the right partner. From my personal experience, Yahoo Small Business helped start my business right eight years ago, and enables me to create a seamless experience for my customers every day. I rely heavily on this partnership to help make business development and growth easier for my brand, particularly when it comes to ecommerce —one of the most important success factors in today’s increasingly digital world where consumers expect constant, immediate access to information, products and services. Having the support of a technology expert ensures Blossom Box Jewelry’s site is always available, easy-to-navigate, and that all features are fully functional for customers.

As I notice new customer needs, I can easily and seamlessly integrate new features through the easy-to-navigate backend. Leaving the technical side of my business to someone I trust entirely has enabled me to focus on developing my brand and making meaningful connections. But choosing the right partner goes beyond technical support. Having a dedicated account manager who provides invaluable suggestions for improvement has increased the conversation rate from site browser to paying customer, and helped drive significant growth on my ecommerce platform. This partnership has made a significant difference in growing my label and my success today.

As a business owner or aspiring entrepreneur, working with a trusted partner so you can focus on following your dreams can help turn your passions into successful business endeavors.

About Rekha Brar'

Rekha Brar is Blossom Box Jewelry’s Founder and CEO, leading an international brand dedicated to the cause of enabling women to express their individuality through high-quality jewelry. Inspired by childhood trips to India, Rekha aims to capture the vibrancy of native colors and textures to breathe new life into everyday fashion. LinkedIn: Rekha Brar, Twitter: Blossom Box Twitter:

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