All posts tagged "brand"
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Brand identity examples: 6 case studies of great branding
For brands, it is important to understand what their brand is in order to be able to create content for their audience and get the most out of their marketing budget. We outline 6 brand...
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Brand experience needs to be reimagined for the post-pandemic landscape
This guide outlines examples of how we need to rethink brand experience for the ‘new normal’ of business marketing. With the rollout of boosters and the first wave of vaccines for kids happening, there is hope...
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Brand loyalty is key to customer retention: how to increase loyalty
As a business owner, you already know that increasing your sales isn’t just about gaining new customers, but also, and perhaps most importantly, about brand loyalty that retains the customers you already have. And while...
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5 Ways to maximize ROI on experiential brand activations
Experiential marketing is getting a lot of attention right now, and for good reason. This form of marketing leverages in-person events to creating lasting impressions with consumers. The goal is to connect with and engage...
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How to find alignment with your brand
A business’s brand plays a crucial role in the overall success of the marketing efforts put forth by the business. Sure, a small business that hasn’t focused on branding might have a few successful campaigns,...
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Don’t let your brand get lost in the crowd
Branding is an essential component of any successful business. If your company looks just like all the other companies in the same sector, then where is the incentive for buyers to seek you out above...
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Make your brand clear and proud
The branding of a business is essential if that business is to flourish in any reasonable sense, as it is the brand image which external people associate with and look to. Your business’ brand image...
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Key components of branding you need to know
Branding is something that all businesses need to do if they want to achieve everything they are in existence to achieve. Something that businesses tend to want is increased customer load, and this is something...
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Starting a business step 4: business brand image
Following on from our overview of how to turn your hobby into a business, let’s look in more dep that the fourth step: Do you look like a professional business? By “professional business” – I...
