All posts tagged "brand"

  • How to find alignment with your brand

    How to find alignment with your brand

    A business’s brand plays a crucial role in the overall success of the marketing efforts put forth by the business. Sure, a small business that hasn’t focused on branding might have a few successful campaigns,...

  • Don’t let your brand get lost in the crowd

    Branding is an essential component of any successful business. If your company looks just like all the other companies in the same sector, then where is the incentive for buyers to seek you out above...

  • Make your brand clear and proud

    Make your brand clear and proud

    The branding of a business is essential if that business is to flourish in any reasonable sense, as it is the brand image which external people associate with and look to. Your business’ brand image...

  • Key components of branding you need to know

    Key components of branding you need to know

    Branding is something that all businesses need to do if they want to achieve everything they are in existence to achieve. Something that businesses tend to want is increased customer load, and this is something...

  • Business Image

    Starting a business step 4: business brand image

    Following on from our overview of how to turn your hobby into a business, let’s look in more dep that the fourth step: Do you look like a professional business? By “professional business” – I...

  • 5 barriers for business women: brand

    Being a woman in a man’s (business) world is tough. Women have a bigger range of barriers to face — and often no-one to help us navigate through them. We’re outlining the five most common...

  • 6 steps to build your personal brand

    Being in the public relations, marketing and event management business requires that my team and I find the “unique selling proposition” of each of our clients. That USP is what makes a client special, and...