All posts tagged "business presentations"

  • 5 Ways to improve your presentation skills dramatically

    5 Ways to improve your presentation skills dramatically

    Some of the greatest business leaders were also captivating lecturers. Whether you like it or not, presentation skills are essential for any kind of enterprise. Whether you’re trying to sell a product, get a new...

  • Think of the last good movie you watched. It likely had creative visuals, a compelling script, music, rhythm and heroic characters. All these elements came together in a neatly presented package that led you from one point to the next. They weren’t just hobbled together at the last hurried minute! Care, thought and attention went into every last detail. This kind of perfectly executed structure, whether it’s the latest Hollywood blockbuster or a presentation to your team, is crucial to engage your audience and influence them to act. An influential presentation needs to have a solid structure that is easy to follow. It must have lots of signposts that lead your audience all the way through, on a journey. That means that the structure of your content, the order of your ideas, must support you as you speak and help your audience understand the information you are telling them. 3 steps to structure your presentation Master communicator Nancy Duarte spent two years reading mythology, philosophy, and researching screenwriting and other story methodologies that have stood the test of time. In the course of her research, she uncovered a structure that some of the world’s greatest communicators had been using for years (including Aristotle). It’s called ‘Persuasive Story Form’. This structure takes your audience back and forth between ‘what is’ (current state) and ‘what could be’ (the future world with your idea). You can use it for everything, from a movie script to your latest presentation. Beginning: ACT I Have an honest conversation about the reality of the situation Give them a glimpse at the solution – with your idea. Middle: ACT II Create tension and contrast for your audience Use a balance of emotional and analytical insights. End: ACT III Begin with your call to action, what you want your audience to do Finish with an inspiring description of the world with your idea in place Ensure they leave committed to taking action. Structuring each and every presentation in this way is a sure-fire win. Call on them to act Most importantly, you must always remember to have a call to action at the end of your presentation. Once you have shown your audience the need for change and how it will benefit them, you then need to tell them how they can be part of the change. This closing call-to-action slide is the last step in achieving your objective. Make sure your audience clearly understands what is needed from them to make this happen. Do you need to show them a link to a website? Can they follow you on social media to find more information about you? Do you want them to share the results with clients, customers or stakeholders? You can only claim that you have a ‘winning presentation’ if your presentation achieves what you wanted it to achieve. If your audience does what you want them to do; that they respond in the way you want them to respond. That is how you measure whether your presentation has been successful or not. So spend time on the structure, take them on the journey, the highs and the lows before you tell them what you would like them to do next.

    How to structure a winning presentation

    Think of the last good movie you watched. It likely had creative visuals, a compelling script, music, rhythm and heroic characters. All these elements came together in a neatly presented package that led you from...

  • Six essential components of winning work presentations

    How many times have you presented to an audience who have sat through your presentation scrolling through their iPhone, bored out of their brain, completely disengaged?  Most of us, especially managers, are time poor. So...

  • Why the power and structure of story matters to your bottom line

    Why the power and structure of story matters to your bottom line

    Think of the last good movie you watched. It likely had creative visuals, a compelling script, music, rhythm and heroic characters. All these elements came together and made you feel something. They made you feel...

  • How to write fabulous speeches in 15 minutes

    How to write fabulous speeches in 15 minutes

    The process of creating a speech requires certain ingredients for maximum effect and a great deal of practice. If you have a limited amount of time to create the speech then following a proven formula...

  • The key ingredients for trade show success

    The key ingredients for trade show success

    Attending trade shows is something that every business has to do in order to gain exposure. However, there’s a difference between going prepared and going with no idea about what you’re doing. The objective of...

  • Why you need to overhaul your presentations to win business

    How many times have you sat through a presentation, scrolling through your iPhone, bored out of your brain, completely disengaged? How many times have you presented to an audience who has sat through your presentation...