All posts tagged "content marketing"

Five lessons learnt starting my own business

There are some things I wish I had known when I started my business, as they would have made the path easier and helped when things became challenging. These are the top 5… Understand ‘WHY”...
You’ve got this: Dealing with a ‘Game of Thrones’ workplace

Dr Froswa’ Booker-Drew answers your questions, putting her years of experience and practice into the goal of solving those knotty problems that beset us, and assuring us: ‘you’ve got this’. If you’d like Froswa’ to...
How to build a more conscious team and mindful workplace culture

There’s a reason many of the world’s biggest corporations and start-ups such as Google, Apple, Goldman Sachs and Nike practise mindfulness. Research shows that mindfulness in the workplace reduces stress, makes people better leaders, aids concentration and enables greater self-awareness. Mindfulness...
Serving up what they want: Personalization in the next wave of automation

Dealing with prospects in the right fashion is a big deal. Get it wrong, even once, and they may not hang around to see what else you have to say but, you have to balance...
You’ve got this: Dealing with staff’s tattoos and piercings

Dr Froswa’ Booker-Drew answers your questions, putting her years of experience and practice into the goal of solving those knotty problems that beset us, and assuring us: ‘you’ve got this’. If you’d like Froswa’ to...
How to use money to generate more money

When the topic of having more comes up in conversation, what is the first thing that comes to mind? Would it be putting money in the bank? Cutting down on your expenses? Devising a new monthly budget? Most...
5 Ways to kickstart self-confidence to reach career goals

Just a few decades back, being a woman in the “all men’s” business world was hard. You really had to fight for yourself and even if you fought the hardest, no one actually wanted to...
Businesses need to double down on their customer service factor

Technology is taking over how we do business – there’s no doubt about that. We’ve got self-serve check outs at the supermarkets and self-serve check ins at the airport. Everything’s on the automated train but...
4 Things to never say to a female entrepreneur

Women comprise of half the workforce in the US and Australia, and an even greater proportion in the UK, yet out of the Fortune 500 companies today, only 24 CEOs are female. Meanwhile in start-up...