All posts tagged "content marketing"

Here’s how to be as philanthropic as the world’s wealthiest women

It seems that as a society we are becoming increasingly more selfless as we continue to donate more of our money away to helpful causes. According to statistics from 2017, online giving increased 12.1% compared...
The importance of getting your brand right first

For a business, branding is essential to making a memorable impact on potential clients. It can make or break a business. Branding gives clients a set expectation of what your business has to offer. It...
Don’t neglect your website: It could be your secret weapon in the mobile age

Today’s world is not only increasingly digital, but primarily mobile. Mobile traffic worldwide passed desktop traffic nearly two years ago and the gap between them continues to widen. Younger generations are not just mobile-first, they’re...
Best extensions on Chrome: 27 to streamline your workflow

This concise guide outlines the 27 best extensions on Chrome that will help you save time and effort by optimizing your workflow and streamlining daily tasks. There’s no place like Chrome, huh? Millions of us...
Future proofing your business to thrive and survive for 2020 and beyond

I ran a masterclass this year on Future Proofing Your Career for a large organisation. It was a wonderful experience and highlighted, as a boss lady myself, the importance of knowing how to future proof...
The rules of the ‘work game’ have changed. Do you know how to still play?

The rules of work have changed and to stay in the game you need to know how to adapt to them and, at times, break them. In the past, the rules of the game were...
Women in technology: Have we really advanced?

The topic of women in technology and the issues they face is no secret. We only have to look at Google’s infamous memo or Amazon’s AI recruitment faux-pas to see that the industry’s gender inequality...
Using Google Drive: how to turn your workflow around

This concise guide outlines how you can completely streamline and optimize your business workflow by using Google Drive, and addresses the concerns about the platform. When you’re working with an international or remote team, getting...
Dos and don’ts for launching a marketing campaign during the holidays.

As the holiday period is rapidly approaching, it is easy to get lost in the excitement and forget about marketing your business. Even though holiday time is about rest and relaxation, it can also be...