All posts tagged "content marketing"

Hello! Is anybody listening?

Have you ever met up with someone who boasts they are a great listener, only to find out the contrary? It’s normally after 20 minutes into the ‘conversation’ and you haven’t said a word where...
The privileges of being the authority figure

The smartest business owners are always improving their skills, staying up with the latest developments in their field and educating themselves. After all, who do you want to do your taxes – the accountant who’s...
How to deal with stress: smart strategies from business leaders

This concise guide outlines several smart strategies to deal with stress, recommended by the world’s top business leaders. A recent study shows that 60% of executive and professional women experience anxiety, stress, and psychological distress in...
Customer engagement strategies proven to drive results

As businesses, we’re encouraged to engage our customers. We have hundreds of platforms — from email managers to CRM software to social media — and analytical programs to measure our success, yet achieving customer engagement...
Ignoring the gender imbalance is leaving money on the table

Perhaps the most misquoted piece of wisdom is that “great minds think alike”. It’s actually a two-part proverb, which finishes, “but fools seldom differ”. At times, I think that it’s a sadly accurate reflection of...
The ins and outs of travel insurance for business trips

Business trips can be exciting for the most part. They’re a chance to step up, learn, engage, network, grow professionally and visit a new location while you’re at it. However, if you’re heading overseas and...
Customer service strategy: how to improve online relations

This guide outlines how to develop or improve your customer service strategy with simple effective tactics. The digital dimension added a new level of necessary client attention. Many of the tips and tricks of the...
What the ‘Internet of Things’ means for intellectual property

Until recently the protection of intellectual property law has focused on protecting physical devices. With the shift to a more connected society and the rise of agile/lean business principles to develop better products the old...
3 reasons you should start an online business

Have you ever considered starting an online business? Does the idea of being able to generate a solid income while raising a family inspire you? If you have ever planted the seed that running an...