All posts tagged "content marketing"
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Why seeing equals spending: the power of animated explainer videos
When it comes to information processing, seeing really is believing. Consider your own behaviour: how do you read, learn or consume information? For most of us, it’s visual. Approximately one-third of all online activity is...
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The essentials to running an outstanding conference
When you’re running a conference, you want it to be one that people will learn from, and remember in the future, especially since a huge part of the motivation behind putting on a conference is...
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How busy working mums can avoid kids’ screen addiction
For those who have known life before and after the boom of the internet, it’s common to think it’s the “kids of today” who are spending increasing amounts of time on their phones, laptops and...
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5 Steps to creating a wildly successful Instagram business account
Whether you’ve been an Instagrammer since the app’s inception, or have only recently jumped on the bandwagon, Instagram is a modern marketing platform that is just full of possibility for any business owner. And whilst...
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How to consistently get past gatekeepers
If you are in sales, one of your jobs is to get past the gatekeeper to talk to the decision maker. Remember, it’s their job to screen calls and free up their boss from incessant...
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Gender equity infographic: Which countries are closing the gap?
In Australia today the average female worker earns 15.3% less than a male worker. That’s almost 10 minutes of unpaid labor for every hour worked. But it’s not just unequal pay plaguing women across the...
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Women in tech leadership: the case against quotas
Almost exactly a year ago, this blog featured a piece highlighting a lack of gender balance in board rooms across many of the top Fortune 500 companies. At the core of that article was an...
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Tips for women in business to stay fighting fit
A new 17-year longitudinal study by the University of Newcastle shows working mothers in Australia are feeling the pressure of juggling home, work and leisure time more than ever before. Another major British study shows...
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The power of coaching for leaders
When you’re in a leadership position, you’re in charge of helping people grow and thrive within their professional roles. But who in an organisation helps leaders grow and thrive? Leaders are often left to their...
