All posts tagged "customer base"

5 Golden rules to grow your customer base

In today’s fast-paced, globalised business landscape, there is increased pressure to not only be able to meet the demands of an existing customer base, but to grow it sustainably to meet your business needs. Whether...
How to grow your business using coupons and loyalty programs

A high customer retention rate is important for businesses of all sizes, but particularly for small businesses. Not only is it less expensive to retain current customers than it is to attract new ones, but...
Women should build ‘connectedness’ to keep in touch with customers

The process of connecting to a market has always been arduous for many. For those who truly feel an online presence is key to growth (that should be all of you), the ability to implement a...
Mobile CRM: How to best utilize a mobile CRM system and its data

You should know that utilizing a mobile CRM (Customer Relationship Management) solution will only work if you and your team can truly rely on it. The key to a successful mobile CRM deployment is that...
A straightforward guide to managing angry customers

There comes a moment in any business where you suddenly realize you have angered a customer. It happens. In fact, it’s completely inevitable – though that’s not going to stop you feeling terrible about it....
How to gather data without inconveniencing your customer: 8 clever ways

This guide outlines how to gather data in ways that will not deter your clients. A common way of gathering useful data is to survey your current customers. Surveys offer a convenient way for people to...
Why you need to know your NPS for client loyalty — and the best method for collecting it

Net Promoter Score (or NPS) is a simple and accurate method for gauging customer loyalty.NPS came about in 1993, when a research team led by Fred Reichheld sent out 20 different surveys to customers across...
Why sharing stories can build customer loyalty

Storytelling is emerging as a powerful and effective way to build customer loyalty.When we listen to stories different areas in our brain are stimulated and an emotional response is provoked. Good stories make us feel...
Drumming up a customer base

You need to aim for the stars when you’re working on a marketing plan. You need to communicate to as many people as you possibly can to give the product a mass sense of appeal....