All posts tagged "email marketing"

How email is taking over your life – and what to do about it
Do you get that sinking feeling every time you open your email inbox and see just how many new emails have arrived since you last checked? Yeah, I’ve been there too. If you had told...
Why email marketing shouldn’t be ignored
Does anyone actually need more email? Rhetorical question. With inboxes getting more crowded by the minute, email marketing still ranks at one of the highest converting forms of digital media around. Higher than social media....
Women should build ‘connectedness’ to keep in touch with customers
The process of connecting to a market has always been arduous for many. For those who truly feel an online presence is key to growth (that should be all of you), the ability to implement a...
Brush up on your marketing skills
Marketing is one of the key building blocks for a successful business. It has become apparent, particularly in the last few years, that many people see marketing as one of the most important parts of...
How communication will make you a more effective leader
Have you ever found yourself in a meeting and your mind wanders to another world? It wouldn’t be surprising if you said yes. The pace and demands of life and work continue to increase and...
6 trade show marketing ideas for first-time exhibitors
Is your company offering a new product line at a trade show in the near future? If the answer is yes, then you and your team are probably working hard to get things ready for...
5 Content marketing strategies to grow your business
In today’s competitive marketplace, launching and growing a business presents many challenges. One of the most effective ways to promote your brand, reach new audiences and gain clients is through content marketing.Content marketing typically yields...
Why you need to know your NPS for client loyalty — and the best method for collecting it
Net Promoter Score (or NPS) is a simple and accurate method for gauging customer loyalty.NPS came about in 1993, when a research team led by Fred Reichheld sent out 20 different surveys to customers across...
How to write email subject lines for business
Business communication has its rules and regulations. To talk to your clients or colleagues effectively, you need to remember certain rules that determine the way you communicate, the style, and even means of communication. Today,...