All posts tagged "Featured"
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Customer personas: How to create personas of your target clients
This guide outlines the basics of customer personas and how to create them to ensure you are targeting the right clients and market. The way we conduct business and engage with clients and customers is...
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Are you doing too much marketing?
Every entrepreneur knows that marketing is crucial not only to making sales, but also to enhancing brand awareness. If you would like to sell products, for instance, then you know that you need to invest...
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How to encourage a stress-free work environment
As a woman-business owner, you’re accountable for a variety of responsibilities. From handling your business’s finances to overseeing customer service efforts, you’re likely always on the move. One area that requires significant attention is managing...
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The 5 best ways to deal with the office psychopath
It is difficult to calculate how many psychopaths are in the world. According to the estimates of psychologists, their number can approach one percent of the total population of the planet. It is obvious that...
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12 Ways to recession-proof your career
They say there is a recession just around the corner. If that is true, now is the time for employees to make sure their career is recession proof Yes, the “R” word is being tossed...
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You don’t need a business coach. You need to JUST DO IT
Every time I open up Facebook, especially business pages focused on women, there are at least five women asking about hiring a business coach. Fast forward two years and these same women will most likely...
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What’s in a brand?
“There are two kinds of people: those who come into a room with the attitude, ‘Here I am!’ and those who have the attitude, ‘There you are!’” Abigail Van Buren, the writer of Dear Abby...
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Asking for a raise: 5 things you should say to your boss
This guide outlines the 5 crucial things you should talk about when asking for a raise in your pay. Your annual performance review coming up? Are you about to sit face to face with your...
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How I mastered my elevator pitch
Everybody in business has a pitch. The goal is to deliver your pitch in the time taken for an average elevator ride being about thirty seconds. Whilst many pitches are refined by trial and error...
