Boss Lady

5 Helpful tips for female start-up owners


The number of female entrepreneurs has grown exponentially over the past decade. This is an extremely positive sign for the business world as it leads financial equality between the two genders. Even though times are good for businesswoman around the world, there have been many obstacles that women have had to face on their road to corporate achievements. Women have had to endure many biases from society in general and men specifically.

We have to remember that when women first entered the business world, the corporate sector did not view their entry very favorably. This is a reality that many male head honchos of some of the biggest corporations in the world would refuse to admit to. However, at some point or another, in every organization, women have been considered as inferior. Now that women themselves have become bosses and head their own successful businesses, they have made the business world take notice of them.

In the boom of start-ups in various sectors, women start-up owners have been carving out a special spot for themselves.  However, we are not naïve to think that challenges are still not going to come up. That is why I am sharing these 5 tips that all budding female start-up owners should keep in mind.

Tip 1 – Separate personal and professional life

It is very important for women entrepreneurs to make time for both their work as well as their family. You must set specific work hours for yourself and abide by them. Once your work hours are over, you should not attend any business related calls from clients or suppliers etc, unless you absolutely have to. If you work from your home, then you need to set a separate workspace for yourselves where you are not distracted by your family. If financially possible, rent a separate office space to maintain focus on work.

Tip 2 – Follow your true passion

There is an old saying that if you do not love what you do, you will never succeed in it. This saying is more often than not true. A business requires you to dedicate your entire day or sometimes nights to it. So, make sure that the industry you are in is one that you have a passion about. Unless you can get behind your work 100%, you would not be able to achieve success. Dedication is not something you can force. It has to come from within and when it is something you enjoy doing, dedication comes naturally.

Tip 3 – Make the most of technology

Technology and business go hand in hand these days. Technology’s implementation can save you time and money. Set auto-responders for your e-mails so that every little notification you get does not interrupt you or make you grab your smartphone. Voicemails are not new technology but an important one nonetheless. If you are busy with an important task, let your voice mail get the calls and continue working.

Tip 4 – Leverage networking

Business is all about networking. When you are starting a new venture, you may want to utilize some of your contacts from your previous job or business. Make genuine links that you can nurture over time to help open certain doors for your company. Remember that it always pays off to know the right people. There are several organizations that support female entrepreneurs. Learn about them and get in touch.

Tip 5 – Create a unique identity

Your brand should have a unique identity so that it can stand out from the thousands of other start-ups in your industry. It should have a special mission statement that tells others what your business hopes to achieve for itself and its clients. Create an out of the box logo for the business along with a name that relates to your brand image.

Women entrepreneurs have a long road ahead of them but hopefully, these simple tips would be able to help women who are just starting out to get the focus and clarity needed to take those first important steps towards a successful business career.

About Janet Clinton

Janet T Clinton is a web design professional. She has written several articles related to technology, e-commerce and entrepreneurship. You can follow her on Twitter as well @janettclinton

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