This guide outlines vlogging tips, what to use vlogging for, and the benefits for your personal or company brand.
In the age of digital marketing, content is king. Gone are the days when a full-page spread in the newspaper and a billboard or two would be enough to cover marketing efforts; these days it’s all about moving as fast as the competition and producing relevant, quality content on a regular basis. The internet has made audiences more accessible than ever before, but with that accessibility comes an obligation to engage the audience and to keep them engaged.
Luckily, there is a wealth of engaging marketing channels at any business owner’s disposal, but a couple of them are notably more effective than others. Vlogging and blogging have become two of the most popular ways to deliver exciting content while generating traffic for the business. Almost everyone has a blog these days, but vlogs are only just starting to emerge as a real contender for the blogging platform.
Vlogging tips
There are a number of issues that can be covered in company vlogging. Here are some tips for making the best video and getting the most engagement:
- set a topic to cover — the video must have a set theme. There’s nothing worse than watching content that doesn’t seem to lead anywhere;
script the video — after definition, script the video using a reliable video maker. Write what you would like to cover, structuring what will be shown at the beginning, middle and end; - choose locations — depending on what the script proposes, you may need to choose a specific location, such as somewhere in your city, the beach, a school, a football stadium, whatever the video needs;
- take technical care — it is important to be careful with the ambient sound and light where the video will be recorded, as this can interfere with the quality of the material. Whenever possible, record in a controlled environment, with some soundproofing and proper lighting. Don’t forget that a good microphone is also essential for the audience to understand what is being said.
What can you use vlogging for?
There are numerous uses of vlogging for forward-thinking brands who understand that modern consumer behavior is evolving, so the ways to communicate with them need to evolve as well.
Communication channel with the public
Users can interact with the brand directly from the comments section of the post on the platform where the vlogging videos are posted, which in addition to positively influencing the level of engagement of people with your brand also contributes to the organic ranking in search engines.
Great feature for news announcements
Offer a positive, simple and intuitive communication experience to the public. There’s nothing better than vlogging with a great communication tone and an interesting format to announce products, services, news and stories about events in the sector in which the company operates, as well as other relevant information for the target audience.
Remember that constant updating and communication help bring credibility to the business. The more vlogging content published, the greater the chances that your brand will be found on the internet. In other words, your business becomes known for being a great reference in the market in which it operates, which is a crucial factor in building your branding.
Of course, it is necessary to be patient and invest wisely, as the results do not appear overnight. Gradually, as posts with useful information and meeting SEO criteria are posted on the company’s vlog, viewers start to associate the brand with the solution they are looking for at that moment.
Relationship with the ‘internal public’
Another great use of vlogging for companies is that the relationship with the ‘internal public’ is also improved, as it is possible to produce content aimed at employees, that is, informative institutional materials aimed at informing the brand’s news, missions and values. In addition, the media can be used to broadcast announcements, milestones and encourage good job performance.
The benefits of vlogging
Here are a few reasons why vlogging could benefit your business.
Improves confidence
Many people avoid starting a vlog because they don’t feel confident enough or they feel camera shy. But actually, starting a vlog can be the perfect way to build your confidence and overcome personal obstacles. This is because you open yourself up and show your vulnerable side to your audience. The more you do this, the easier it becomes.
Enhances customer experience
They say that a picture is worth a thousand words. Studies show that the brain actually processes visuals nearly 60,000 times faster than text, so using imagery and videos is a much more efficient and effective way of enhancing your customer’s experience. Videos explain concepts to an audience succinctly, making it much easier for the customer to understand a message in a short space of time. If your audience doesn’t have to work hard to understand what you’re saying, they are much more likely to stay engaged.
Builds audience trust
Customers love nothing more than being able to understand the backstory of a business and connect to the person behind it. Vlogging provides you with a platform to directly connect to your audience while giving them valuable insight into you and your business. This insight gives them confidence that they can trust you and your brand because they feel like they are able to put a face to the name. This is absolutely vital in creating the trust your customer wants to invest in you.
Keeps you creative
Producing a regular vlog comes with one downside – at some point or another, you will start to feel like you’ve run out of content. But believe it or not, this is something that happens to everyone! The key is using your creativity to keep finding new things to vlog about. Vlogging expert Jeff Gross has a few ideas on how to improve your skills, such as adding music or using props. Start to think outside the box when you come up with your content schedule for the week. Could you cover something behind the scenes? Take questions from customers? Or even go out of your comfort zone and try something completely new?
Places you as an industry expert
When it comes to business, it pays to be ahead of the competition. One way of putting yourself ahead is by placing yourself as an expert within your field. Vlogging is the perfect way to do this as it allows you to share your wealth of knowledge and demonstrate that you really know what you are talking about. When people see that you have reliable experience in your field, they will start to see you as an authority on the subject which could lead to other opportunities, such as speaking at events, writing books, networking, and collaboration with other brands.
Conclusion
In the times we live in, with so many changes in information and entertainment consumption behavior, offering a positive, simple and intuitive browsing experience to the public is no longer a competitive advantage, but a need to adapt and survive in the market.
While some organizations discuss the feasibility of producing video content for their followers or not, companies with a perspective of innovation even hire digital influencers to represent their interests and be spokespersons for their brands, as these web celebrities have great relevance in the virtual environment.
What we mean is that it is very important to invest in vlogging for your business in the age of digitized information. Communicating with the public in the best possible way can differentiate your company from competitors, placing it in a prominent position among those considered authority in the industry.
From connecting with your audience and building trust to increasing your confidence and enhancing your customer’s experience, there are plenty of reasons to start vlogging for your brand. The great thing about it is that it doesn’t have to cost a lot of money to get started. So, what are you waiting for? Time to get your vlog on!
