Boss Lady

The benefits of vlogging


In the age of digital marketing, content is king. Gone are the days when a full-page spread in the newspaper and a billboard or two would be enough to cover marketing efforts; these days it’s all about moving as fast as the competition and producing relevant, quality content on a regular basis. The internet has made audiences more accessible than ever before, but with that accessibility comes an obligation to engage the audience and to keep them engaged.

Luckily, there is a wealth of engaging marketing channels at any business owner’s disposal, but a couple of them are notably more effective than others. Vlogging and blogging have become two of the most popular ways to deliver exciting content while generating traffic for the business. Almost everyone has a blog these days, but vlogs are only just starting to emerge as a real contender for the blogging platform. Here are a few reasons why vlogging could benefit your business.

Improves confidence

Many people avoid starting a vlog because they don’t feel confident enough or they feel camera shy. But actually, starting a vlog can be the perfect way to build your confidence and overcome personal obstacles. This is because you open yourself up and show your vulnerable side to your audience. The more you do this, the easier it becomes.

Enhances customer experience

They say that a picture is worth a thousand words. Studies show that the brain actually processes visuals nearly 60,000 times faster than text, so using imagery and videos is a much more efficient and effective way of enhancing your customer’s experience. Videos explain concepts to an audience succinctly, making it much easier for the customer to understand a message in a short space of time. If your audience doesn’t have to work hard to understand what you’re saying, they are much more likely to stay engaged.

Builds audience trust

Customers love nothing more than being able to understand the backstory of a business and connect to the person behind it. Vlogging provides you with a platform to directly connect to your audience while giving them valuable insight into you and your business. This insight gives them confidence that they can trust you and your brand because they feel like they are able to put a face to the name. This is absolutely vital in creating the trust your customer wants to invest in you.

Keeps you creative

Producing a regular vlog comes with one downside – at some point or another, you will start to feel like you’ve run out of content. But believe it or not, this is something that happens to everyone! The key is using your creativity to keep finding new things to vlog about. Vlogging expert Jeff Gross has a few ideas on how to improve your skills, such as adding music or using props. Start to think outside the box when you come up with your content schedule for the week. Could you cover something behind the scenes? Take questions from customers? Or even go out of your comfort zone and try something completely new?

Places you as an industry expert

When it comes to business, it pays to be ahead of the competition. One way of putting yourself ahead is by placing yourself as an expert within your field. Vlogging is the perfect way to do this as it allows you to share your wealth of knowledge and demonstrate that you really know what you are talking about. When people see that you have reliable experience in your field, they will start to see you as an authority on the subject which could lead to other opportunities, such as speaking at events, writing books, networking, and collaboration with other brands.

From connecting with your audience and building trust to increasing your confidence and enhancing your customer’s experience, there are plenty of reasons to start vlogging for your brand. The great thing about it is that it doesn’t have to cost a lot of money to get started., So, what are you waiting for? Time to get your vlog on!

About Susana Romero'

Susana Romero is a blogging and content specialist with a background in marketing and PR.

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    1 Comment


      Jacqui Smith

      May 15, 2020 at 2:25 pm

      Nice content!

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