Career Woman

The key to happiness: forget trends and status


Entrepreneur is the biggest buzzword around right now.

Suddenly it is cool to be called an ‘entrepreneur’ with a ‘start-up’ … when really what it means is you’re a business person and you’ve decided to start a business.

The world these days likes to label us with sometimes titles that often don’t really reflect who we really are. Why? Because society makes you feel that if you’re not part of the “in” crowd then you’re not really successful … and therefore not supposed to be happy. Never forget that a label is only that — just a label, and rarely able to fully communicate what it applies to.

Many of us are also fooled into thinking that the reason we are working long hours and making sacrifices is purely to make money so we can buy the $5,000 handbag instead if the $300 handbag. There is still the perception — likely promoted by advertising — that buying status symbols will somehow make you happier than you are right now.

This could not be further from the truth.

A business woman has many dreams and goals. But the moment they lose track of their deep rooted passion or lose sight of why they do what they do — and fall into the trap of believing that material items are the sole source of happiness and success — they simultaneously lose all hope of actually reaching it.

Contrary to what the world wants you to think (and therefore to buy) the key to happiness (and yes there is more than one) are much simpler:

Not needing anyone or anything

The power that comes with being self sufficient is immense. You can make your own decisions without the need for approval by society or other people. This allows you to take risks and build your empire behind the scenes and only go public when it suits you.

Not caring about what another person or group thinks about you

Women often say they don’t think what people think about them but in fact they actually do. To truly not care about what others think of you requires a very deep sense of self, direction and confidence. Only when you are content with who you are and what you are becoming will you care less about others and more about yourself.

Staying focused on your goals

Being happy is having goals and achieving them. Most women can’t answer the question “where do you want to be in five years?”. Why? Because writing down your dream is turning it into a goal and if women don’t achieve that goal, they feel like a failure. Well, as they say, if you fail to plan you plan to fail! Write down goals for the day, week, month and year. This will keep you on track with making the right decisions to reach those goals and give you a feeling of satisfaction once you’ve reached them.

Living within your means

Society gives you the impression that you need to strive to sport brand names in all areas of life. Then once you have them, of course you need the latest version. And the the next one. Are you really working this hard to be a slave to society? Or to ensure you can do what you want when you want and how you want? Living within your means is simple. Where possible, don’t spend it if you don’t have it!
Pull your head out of the ‘status cloud’ where happiness is falsely aligned to prestige and image. Find your own version of what makes you happy, don’t live your life by somebody else’s version.

About Amanda Rose

Founder and CEO of The Business Woman Media. Amanda Rose is also the only 'strategic connector', a brand strategist, keynote speaker and host of Amanda Rose TV. Connect with Amanda Rose on LinkedIn, Facebook, Twitter or visit

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