Boss Lady

Is it time to re-evaluate parts of your business?


One of the biggest mistakes that any business owner can make is to assume that their business can survive as a static object. A business that refuses to move forward or adapt in any way is one that is almost certainly doomed to fail, left behind by the competition. The modern business world is constantly moving, and your business needs to do the same if you want it to be successful. Many business owners mistakenly assume that this is purely a matter of trying to grow their business as much as possible. While growth is incredibly important to your business, that alone is not going to ensure that it’s a success. The mistake that far too many people make is that they assume that there’s nothing about the way their business currently functions that could be usefully adapted or improved. However, if you take a step back and look at it honestly, you’re likely to find that there are plenty of aspects of your business that could use a serious update. With that in mind, here are some aspects of your business that are probably due to a re-evaluation.


Few things move and change more quickly than modern marketing strategies. With every new technological or cultural development, businesses need to adapt their marketing methods in order to keep up. These days, unless you’re marketing to a very specific audience, traditional advertising isn’t nearly as effective as it used to be. These days, thanks to the rise of the internet and social media, content based viral marketing is king. The millennial generation simply doesn’t respond to feeling as though they’re being given the hard sell. Instead, the key is to engage them with content in order to create a sense of connection between them and your business. Often the direct marketing of your business can take something of a backseat, at least in certain situations. As long as the content that you’re creating is relatable and, most importantly, shareable, you’re going to be able to connect with a younger generation much more effectively.


One of the most common ways in which many businesses, even very well established ones, end up failing is because they simply refuse to adapt to the changing times. This often leads to them pricing themselves out of the market in either direction. The price of your product can’t be a fixed point no matter what. It’s always going to dependent on inflation, production costs, and plenty more. If you price yourself too high, then your customers aren’t going to buy the product in the first place, but if you price yourself too low, then you won’t be able to meet your overheads. It also comes with the risk that, if the price is too low, your customer could potentially perceive that as a sign that your product lacks value. Value based pricing might seem unusual to a lot of businesses, but it can be an incredibly useful method of remaining competitive. The price of your product is something that you should be willing to adjust and experiment with in order to find the right balance.


A classic mistake among many businesses owners is that they hire a large workforce when it seems as though the business going through a long, sustained period of growth and then find themselves with more staff than they actually need. A lot of the time they might not even realize that this has happened. It’s surprisingly common for businesses to be spending huge amounts of money on staffing costs without realizing that they simply don’t need to be paying that many people in the first place. Look at how productive your staff is and ask yourself if there are ways that you could streamline it. It’s likely that there are people who could take on far more responsibility and still be able to manage easily. In fact, many employees would probably feel much more satisfied by having more work to do, rather than sitting around feeling bored all day.


No matter what kind of business you’re running, you’re going to need a decent amount of storage, and that need is only going to increase over time. The last thing you want is for your office to be filling with filing cabinets or for your IT system to slow to a crawl as your servers fill up with data. This is where the cloud comes in. The cloud is a network of servers that allows you to store data securely and safely without using up all of the space on your own servers. This way you can ditch paper filing and keep your IT systems running properly. It’s easy for employees to access and many cloud storage services such as Asset Bank offer security precautions superior to the ones of your dedicated servers.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

Recommended for you