Offering PPC as a service can often mean that the agency or client is left in the dark over who has access to their account and who is performing the work. Despite more and more people looking to outsource their client PPC campaigns, digital marketing agency Absolute Digital Media offer all of their ppc in-house for the perfect blend of skill and technological advancements that won’t hinder your campaign. We’re taking a closer look, below!
Charge for PPC management separately
It sounds simple, but you would be surprised at the number of people who charge for PPC Services as part of an SEO or other digital marketing package. When offering PPC as a service, we recommend charging for it separately, rather than charging for the number of hours the account had been worked on each month.
Don’t charge by hour
Similar to billing clients for the management of their PPC campaign separately, with any service, we suggest avoiding billable hours. This is because over the long term, billable hours will be a loss rather than a gain for your digital marketing agency. This is especially true when you weigh up the value that your PPC management provides to your client. As a result, we suggest charging for a percentage of their AdWords spend, as this is then both fair to the agency and client.
Consider a set up fee
Whilst we all wish setting up a PPC campaign was simple, some accounts require more work than others, so we suggest adding a setup cost to pay for the time spent making structural changes to the account. It is importantly that this is completed properly before the campaign starts to rollout, otherwise you may jeopardise your relationship with the client when you find out an aspect of the campaign hasn’t been tracked properly.
Avoid outsourcing!
Even though a number of agencies outsource their client work, you should avoid doing so. This is because more often than not, the agency your splitting your work time with is using a form of PPC management agency, meaning that your passing the cost to your client. Essentially, by doing so, you become the middleman. There is also a number of risks associated with outsourcing your work, including that you cannot guarantee the results they will get for your client, which could result in them leaving altogether.
Honesty is the best policy
PPC results can be immediate, but if something isn’t quite working for your client, you should be honest with them and explain why it may not be performing as well as you had hoped and provide them with a solution. Not only will being honest with your client help to maintain a good relationship with them, but it will also help to ensure that your client understands the extent of work which is carried out on their campaigns.
There are a number of things to consider when offering PPC as a service, not least if you are new to the industry. However, by taking the above points into careful consideration, you can rest assured that you will be getting the most bang for your clients buck without jeopardising your agency. What other tips do you have when offering PPC as a service?
