4 ways a lack of self-confidence is dangerous


We all know confidence is key to your career or business. But women are prone to lack crucial self-confidence: in our knowledge, in our abilities, in our appearance … You name it. We far too often tend to believe we’re not as good as we should be.

The lack of self-confidence is something that has been ingrained in us, by advertising, by popular media, even by literature — all of which set up the expectation even as young girls that we don’t ‘measure up’ … and we have survived despite it. 

On one hand, that survival is good. But on the other, it helps perpetuate that a lack of confidence is something we should just live with… “I won’t try to be more, I’m happy with what I am and have now” (but that’s a lie, and we all know that).

But a lack of self-confidence has even more long term negative consequences that have ripple affects across all areas of our lives.

You don’t realise your full potential

If a women regularly doubts herself and is likely to listen to negative thoughts — and of course the negativity the world pushes onto women — then she will not take risks. These risks, whether small or big, are the stepping stones to realising our potential… to become that woman we were meant to be.

You stop dreaming

Women who lack self esteem/confidence give up on dreams before they happen. They doubt their ability to reach a goal instead of believing in themselves enough to give it a try. It is our dreams that sometimes are the only thing that keeps us going. If we lose that, we lose a lot.

You lose business and contacts

No one really likes being around insecure people, let alone doing business with them. And even though they may not notice it at the beginning, people will soon pick up on a lack of confidence and start to distance themselves. Nobody wants to do business with someone who doesn’t believe in themselves, no-one will promote a woman who spends her time doubting all her decisions.

You attract attackers

Wolves in the business world prey on women with low self-confidence. They use flattery and promises but don’t back it up with any tangible pragmatic substance. Confidence is a barrier, a shield that protects women from anyone who try’s to take advantage of their situation or sex.

Gaining self-confidence requires one very important step. Focusing on the positive and not on the negative — even if this means you need to create the positive in the first place.

About Amanda Rose

Founder of The Business Woman Media. Amanda Rose is also the only 'strategic connector', a brand strategist, keynote speaker and host of Amanda Rose TV. Connect with Amanda Rose on LinkedIn, Facebook, Twitter or visit

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