Boss Lady

4 ways social media is good for business


Social media seems to have taken over our personal lives, and there are differing views on whether that’s good or bad. But one thing is sure: social media is good for business.

But because social media is such a powerful tool there have been times where it has been used negatively and caused harm. As a result, many women are still wary of using social media to further their business. But while you have to be careful how and what you use it for, there are definite benefits for your business.

1. It can help you find potential clients

Creating an account for your business on any form of social media, whether it is Facebook, Twitter or some other platform will allow people all over the world to know about you. This could be especially helpful when you are just starting out and need to get your name out to as many people as possible. Also, once you have gained a substantial following for your business, social media will prove to be even more helpful for you as your consumers will be able to spread the word and ‘share’ your contact. Social media is the new word-of-mouth.

2. It will help you find new ways to appeal to your market

Social media can be incredibly useful in creating new ideas for your business, and some of the best come from consumer feedback. Give your customers the opportunity to share their ideas on how you could improve your products, and you might find they’re the strongest and most motivated focus group you could find.

 3. Online retail

Online shopping has boomed, and consumers are increasingly flocking to the internet to purchase — attracted by the ease and convenience. If your product or services are not marketed on social media, you’re missing out on a valuable sales point.

 4. Advertising

How many times have you bought something just because of great marketing or advertising? And social media offers one of the best ways to get your brand and all it offers out into the world.

If you haven’t used social media for business before, it may be daunting. But social media isn’t the villain that some people like to consider it to be.  As long as you use it properly, social media isn’t the enemy … it’s your new best business friend.

About Natalie Cupac

Natalie Cupac Journalist & Features Writer for The Business Woman, Natalie Cupac is studying a double degree of Journalism and International Studies and has previously worked for Pacific Magazines

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