Did you know that 64% of referral traffic for business companies comes from LinkedIn? In comparison, only 17% comes from Facebook and only 14% from Twitter. These numbers tell us that we should never ignore LinkedIn as a marketing platform and we should use it for our benefit.
It is quite obvious that to make LinkedIn work for you, you need to create a great profile that will be the main tool for attracting visitors and turning them into leads. However, if you have never used LinkedIn for business purposes, you probably have only a vague idea of how to do it properly.
In this guide, we are going to reveal to you 5 ways how to use LinkedIn to grow your business. They are perfect for startups as well as older brands that still ignore the benefits of this social network.
1. Your profile as your online face
The first thing you are to do with your LinkedIn profile is to fill it in completely. Never ignore the fields that you are to fill as they will determine how frequently your profile will appear in the search results.
Moreover, visitors of your page want to know everything about your business. Use LinkedIn to tell when and where your company was established, who are the founders, what’s your mission and values, etc. You may also include information about how you attract funds, where you find sponsors, and whether you are looking for cooperation at the moment.
Do remember to describe your activity in details. Tell what you generally do, what you have already achieved, and what you are planning to do in the nearest future.
2. Establish contacts with partners and related businesses
A business will not be successful without communicating with other companies and businesses. If you want to grow, do remember that other people can help you with that.
Today, it’s not necessary to visit all business events and conferences to find partners. It’s absolutely possible to do this via social media.
Note: Do remember that 81% of B2B markets use LinkedIn to launch their products. So the companies and businesses present on LinkedIn expect to find this information on your page. Therefore, always notify your connections about launches, pre-launches, and other activities that may be interesting to them.
3. Attract traffic with the help of posts and articles
If you are mainly focused on the B2C market, you need to remember about attracting traffic to your page. LinkedIn allows you to do that by writing posts and articles that will appear in search engines when relevant keywords are entered.
Use this option to tell customers about your brand, new products, and your participation in conferences and meetups. Also, you may use articles as an educational tool. Many prospects will appreciate it if you share some insider information with them and offer life hacks.
4. Find talents
No business will grow without talents. If you are still in search of people who will help you conquer the market, LinkedIn is the perfect platform. Here, you will be able to find the best candidates, to contact them, and to talk to them in order to understand whether this is the right person for you.
Never ignore this possibility. You will definitely find people who will become your support in running a new business and launching your products on the market.
You can publish available vacancies on the page of your company. This way people will send their CVs directly to you and you will not need to look for them on your own. But do remember to check their profiles on LinkedIn. Some candidates order resume writing services so their resumes are different from the information presented on their personal pages.
5. Ask for testimonials
People tend to trust independent reviews more than the testimonials presented on your website. Therefore, before they become your clients, they will definitely check Google Reviews, Yelp, and, of course, LinkedIn.
Encourage your partners to share their impressions about cooperating with you or using your products. Their testimonials will become a strong marketing tool for your business. People who check them will see the real people and companies behind the words. They will rely on their opinions and give a try to cooperation with you.
LinkedIn is a perfect platform to promote and grow your startup. If you use it properly, you will notice the benefits quickly. You will find partners, establish new connections, hire talented employees, and attract more clients with the help of your content, not advertisements. For marketing, it works perfectly as people start to see you as a source of useful information and then may decide to become your clients. This way you will be able to build the kind of long-term relationships that will ultimately bring you success.
