Colors play a pivotal role in any brand. Whether your logo is black and mystical, yellow and cheerful, orange and exuberant, or red and potent, its colors always communicate subtle messages on the identity, merits and objectives of your company and your brand to your customers.
Every color conveys a meaning with unspoken words. You are aware of your brand, its goals and strengths. Rethink your brand, the message you propose to render and choose the right color combination for your logo to bolster your brand prominence and customer attention.
Here in this post, we do a rundown to check how exactly your logo’s colors talk to your potential customers:
Black depicts power, authority, mystery, elegance, boldness and sophistication
Black is most commonly used to target the youth and high-end customers. Black generates an aura of mystery while representing authority, power and dignity in the logo. Black-branding also infuses elements of sophistication and timelessness. Black is an obvious pick for brands promoting luxury products.Examples of reputed brands with a black foreground are Adidas, Blackberry and Gucci.
Red epitomizes love, passion, excitement, anger, hunger, health intensity, trust and life
Red is usually an energetic, powerful and attractive color that relates to logos of brands nurturing beauty, entertainment, health, and food industries. Sundry famous brands have red color on their logos like Coca-Cola, YouTube and RedBull. These brand logos are undeniably memorable.
Red logos can be used to seize customer awareness. Red is the color to be if you wish to attract your prospective customers towards your brand. Red can be inserted into your logo in effective and amazing ways to create a unique, captivating and prominent logo design. Craft a logo in red and stimulate your brand presence.
Yellow portrays joy, happiness, warmth, freshness, caution and innovation
Yellow is a comfortable color that evokes a sense of warmth, happiness and relaxation. Ideally, yellow does not play a focal part in the logos. The color has a restricted use only to accentuate the vital attributes of a logo. Yellow is a difficult color and can be overpowering when used exclusively in striking shades. Yellow has the commonest prevalence in automotive and food industries like we have in Ferrari and McDonald’s respectively.
Blue symbolizes power, authority, faith, confidence, clarity, calmness, trust and loyalty
Blue is used in lots of logos. It invokes a feeling of security while exhibiting professionalism and loyalty. Blue is assumed to be comforting as it is reminiscent of the ocean and the sky. Various renowned corporates from software, electronics, finance, automobile, banking industries use blue as their chosen one. Examples: Ford, Samsung, Intel, IBM.
Green personifies nature, health, harmony, hope, peace, relaxation, abundance, conservation, freshness and renewal
Green is the typical color of nature and infuses a calm, soothing emotion while reflecting growth. Green is largely used to represent logos of eco-friendly companies and businesses that revolve around gardening, landscaping, agriculture, recycling and solar power.Darker greens are linked to affluence whereas lighter greens indicate serenity. Normally people believe that green can be sparingly used in the logos of a few industries. However, in reality, several top-of-the-line brands like Starbucks, Lacoste, Subway, Animal Planet and Sony Ericsson have applied countless green variants in their logos.
Orange typifies vibrancy, playfulness, happiness, energy, enthusiasm, creativity, determination and artistry
Orange is the favorite color of the arts, sports and food industries. While on one dimension it signifies creativity, energy and playfulness like in Mozilla Firefox, in the other dimension it triggers appetite and thirst like Fanta. Also because of its brilliance, it is most preferred for industries offering kids’ foods and products. Some innovation stalwarts fairly apply orange in logos to stand out in the mob.
Purple embodies luxury, celebration, royalty, romance, glamour, nostalgia, elegance and education
Being a royal color, purple is chiefly used to identify educational institutions and religious organizations. It has a seldom application in commercial services, until and unlessit properly represents the prime essence of the company it patronizes. Chocolate products of Cadbury are delineated by a purple-hued logo. There is no hard and fast rule that you have to use purple for brands that describe only beauty, luxury or feminism. You can use purple elsewhere as we have for Yahoo. You can likewise club it with other colors and create a stunning palette like FedEx.
White personifies purity, peace, cleanliness, goodwill, healthcare and spirituality
White denotes neutrality (a doctor’s coat) and purity (a wedding gown). It is also essentially used in logos that have a dominance of black like the one for Adidas. The Adobe and FedEx logos use white to the best of its expression what with that white arrow in FedEx and an eye-catching “A” in Adobe over a solid red background.
Pink paints feminism, beauty, innocence, love, sweetness, youthfulness, warmth and sexuality
Pink is generally considered as a feminine color. This is the main reason why pink is popular with logos of brands associated with the beauty and fashion industry like Cosmopolitan and Victoria’s Secrets. Pink is also used for products like clothes and accessories for children as in Barbie. Pink like Purple can be used in coexistence with other vivid colors like Blue in Baskin Robbins and Orange in Dunkin Donuts. Because of its playful and innocent streak, the color is not suitable for corporates or industrial units.
Brown illustrates reliability, masculinity, earth and support
Brown is also a neutral color that is mostly recognized for its solid, reliable and earthy facets. That is why brown finds major prevalence in construction, agriculture and legal industries. Brown can also be used for the cautionary purpose as it specifies dirt. Some food products, beverages and leather merchandise are represented with generous doses of brown like we have with Nescafé, Louis Vuitton and Hershey’s.
Selecting the right color palette is one of the most critical decisions you need to make while creating your brand aesthetics. Opting for the perfect logo colors can showcase the strengths of your business and attract the target customers.
If you want to craft a winning logo design, play with varied colors, explore diverse shades and choose the right color combination for your logo that best speaks to the quintessence of your business.
No points for guessing, the wrong fusion can be detrimental to your brand recognition. Likewise, make sure not to overlook the intended audience and assess the level to which they might adhere to the colors used in your logo design.
