When LogoMyWay introduced their logo design contest, enabling business owners to procure logo designs from talented designers all over the world and choose the design that they like best, we forever changed the way business owners source new logos for their businesses. Now, we are changing the logo design game for the better once more – this time with the release of an easy-to-use online logo maker that enables business owners to create their own fully-professional logo designs in a matter of minutes.
Before you get started using LogoMyWay’s new online logo maker, though, you’ll need to know the important steps to follow in order to design a logo that is professional, effective, and aesthetically pleasing. With that said, here is how you can use the new LogoMyWay online logo maker to create your logo design.
Choose your logo text
While most of the information that your logo communicates will be communicated visually through its design, the text that you include in your logo is your chance to speak directly to your audience using written words. For many logos, this text will consist only of the business’s name. However, including a tagline or slogan is also an option that is worth considering.
Choose your template
When you first start creating your logo using the LogoMyWay online logo maker, you will need to select a template that will serve as the bulk of your logo’s design. By offering an incredibly wide range of professional-looking templates, our online logo maker empowers business owners to create a unique and effective logo design even if they don’t have the artistic acumen to create their own design from the ground up. With such a wide range of excellent templates to choose from, you’ll want to be sure and select a template that best matches the theme of your business.
Choose a color scheme
Once you have chosen a template for your new logo design, you are then able to adjust to colors of that template into any color scheme that you like. While the color of your logo may seem like little more than a personal preference, the truth is that your logo’s color scheme is one of the most important elements of your logo design.
Aside from the fact that your logo’s color scheme needs to be attractive and easy on the eyes, the main reason why it’s so essential to choose the right colors for your logo is the fact that different colors communicate different messages. Purple, for example, is a color that is associated with wealth, royalty, and prestige. A company selling luxury products, therefore, would do well to consider incorporating the color purple into their logo. Green, meanwhile, is a color that is associated with nature and health – which is why many companies that sell natural health products choose to incorporate green into their logo’s color scheme.
Before you choose the colors for your new logo, take the time to research color theory and familiarize yourself with the different messages and emotions that various colors are able to convey. Then, select a color scheme that is both attractive as well as meaningful to your brand.
Choose a font
Like your logo’s color scheme, the font that you select for your logo is also able to communicate important messages about your brand. A fancy and complex font, for example, might be ideal for an upscale clothing company’s logo but not so ideal for a company that sells automotive parts. For the latter company, a more bold and straightforward font selection is likely to be the better choice. Consider the theme and culture of your company as well as the wants and needs of your target audience then choose a font that best matches both of those things.
Put your new logo to work
A logo can be a powerful marketing tool for new companies as well as piece of art that will serve as the cornerstone for the rest of your company’s designs. From appearing on your product packaging to serving as the image you use for online advertisements, there’s no limit to how a great logo design can be used to promote your company and raise awareness about your brand.
It’s important, therefore, to design a logo that is both eye-catching as well as a logo that is meant to communicate key messages to your target audience. Thankfully, the LogoMyWay logo maker enables you to design your own logo in a way that is easier than ever before. By following the steps outlined above, you should have no trouble using the LogoMyWay online logo maker to create an attractive, professional, and effective new logo design that will serve as one of your company’s most powerful marketing tools for many years to come.
