SEO is a vital part of one’s marketing approaches in the legal field. However, like any other businesses, there are many challenges that you might encounter especially if you’ve hired the wrong SEO company. Moreover, law firms attempting to manage SEO in-house might encounter problems such as being short of qualified candidates who excel in local SEO, link building, and copywriting. These unique qualities are not usually found in the same person. However, it doesn’t change the fact that you still need all these expertise to be able to rank within the first page of the search engine results and more so if you’re a woman lawyer.
Gender bias and mistaken identity
Female lawyers and female-owned law firms suffer a widespread gender bias. According to a research conducted by the Minority Corporate Counsel Association (MCCA) and the American Bar Association’s (ABA) Commission on Women in the Profession, lawyers especially women of color are more likely to be mistaken as non-lawyers than their male counterparts. They are usually given less access for prime tasks and assignments. It had been noted that 57% of female lawyers were reported for mistaken identity. They are often mistaken for administrative staff, custodial staff, or court personnel.
How SEO can help women lawyers overcome gender bias
One solution to overcome the issue of gender bias and remain successful in this field is to increase traffic to your website. This can be made possible once your website SEO has been successfully worked on. Keep in mind that to be able to survive against the stiff competition you have to maintain a good online visibility. But this can only be achieved through the implementation of aggressive SEO strategies.
Law firms that placed in the first page ranking on search engines are believed to be home to highly reputable attorneys. When your law firm or attorney website is not situated on the first page of search engine results, chances are high that people won’t even find you at all. According to a Google consumer survey, 96 percent of people search online when they are seeking for a legal advice. The same survey also revealed that 75 percent of these people do not scroll past the first page results.
Why SEO should be an indispensable part of your marketing plans
A sturdy SEO program can help you boost the presence of your law firm on search engines. Indeed, it is a top marketing priority used by many businesses not just from the law firm business. However, SEO is not just about stuffing some keywords on a website. You also need to make your website user-friendly, accessible, easy to navigate, and pleasant to the eyes to entice potential clients. These are just a few of the many prerequisites to be able to rank in search engines. And, for women attorneys these things will greatly help them rise above the gender biased world of practicing lawyers and attorneys.
Now this brings us to the question – How do we boost your website to ensure that your law firm or your name ranks within the first page of search engine results? Read further for more information.
Get the appropriate traffic from immediate service areas.
You need a relevant traffic and SEO program to help you attain that. You do not need everybody to go and check out your website. However, you must ensure that the people in your locality or near your jurisdiction who are trying to get an attorney must be able to find and contact you. An efficient SEO program will feature local attorney search engine optimization. This will help your law firm’s website gain a sturdy foothold in your area.
Increase web traffic conversion.
You will see your law firm business website climbing up the search result rankings as your SEO program is also building up. This gives women lawyers and law firm owners access to more opportunities, converting their visitors to actual clients. An SEO program with conversion rate optimization will ensure your increased relevant traffic can lead to higher conversion rate. A higher conversion rate translates to more chances for your law firm and your career to become successful.
Being able to excel as an attorney is hard. But it could be much harder if you’re a woman. The good news is that you can actually ask for help from SEO experts who specialize in website optimization for attorneys. Remember that the field of law is dominated by males but this doesn’t mean you can’t be the best. You have to let others know that you’re the best by ensuring that your website is fully optimized.
