Boss Lady

5 Ways to maximize ROI on experiential brand activations

Experiential marketing is getting a lot of attention right now, and for good reason. This form of marketing leverages in-person events to creating lasting impressions with consumers. The goal is to connect with and engage your target audience, leading...
Why business success needs a systematic approach

In today’s fast-paced digital age, businesses are faced with managing a deluge of apps, CRM systems, CMS tools, instant messaging platforms and cloud-software, on top of managing people and customers. So how do some businesses make it all look...
How to be a business coach – 10 key benefits

Australia is a nation of small businesses. Around four million of them, according to the ATO, accounting for a whopping 99% of all businesses operating across the country. This means there are thousands of workplaces out there looking for...
5 Signs you need a tax professional

Let’s be perfectly honest. Most of us haven’t a clue what we are doing when it comes tax time. Tax forms are confusing, and navigating the maze of rules and regulations regarding our tax returns can be difficult to...
5 Marketing tactics to drive website traffic

Most people will be aware that driving traffic to a website takes more than just putting a website online and telling a few people about it. With so many people heading straight online when they are looking for information...
How planning to fail limits you and your financial success

Let me start by being blunt; I am a recovering perfectionist. So that means that for me everything used to be about getting it perfect or die trying. Moreover, with that mindset, of course, I always had a plan...
How well are you treating your employees?

One of the things that a lot of business owners come to realise as their business grows is that there is one thing that is more valuable to it than just about anything else: the workforce. Your employees are...
Messy business: A mompreneurs guide to thriving during the early years

Is the overwhelm of raising young children holding you back from thriving in your business? What happens when a career-driven, ambitious entrepreneur falls pregnant and starts a family? Often times, she becomes a mompreneur or ‘supermom’ and sometimes both! The...
The power of your network: There is potential in every new contact you make

We’ve all been conditioned into believing that networking is a formal process. You go to a function or event, you hand out business cards, you follow up – that’s business networking, right? Well, it is. But it’s not all...